Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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What You Can Learn From Philatelic Marketing

Raise your hand if you know what philately is.  OK, major geek points for you if you got it right.  For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting.  Last weekend I was in Lima for a good friend’s wedding and

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VibeAgent, Travel Reviews and An Idea For TripCellar.com

I stay in a lot of hotels.  For personal trips, as well as business travel … there are hotels that I visit once or twice and there are hotels that I stay at often enough to recognize several members of the staff.  Though I often choose Starwood properties because of location and frequent staying points,

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Why Brand Names Matter In The Travel Industry

If I named my next kid Jeeves, would I be limiting him to a future career as a butler?  What else could someone named Jeeves do?  Most marketers understand that names matter for perception, but what impact can they have on actual performance?  The past several weeks I have had to rent a car from

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New York's Papaya Branding Problem

If I gave you two words, papaya and new york (ok, three words), what would you think of?  If you are American, chances are these odd combination of words would conjure up images of hot dogs known as "papaya dogs," which are as iconic as you can get about American pop fast food culture.  The

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Behind the Scenes At The Battle of Kruger

One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari.  The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs

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The Not-So-Secret Way Virgin America Will Reinvent US Air Tr ...

Virgin is not in the business of music.  Or credit cards.  Or mobile phones.  Or space travel.  Though the brand has done remarkably well in translating its popularity from one business to the next – they are actually in the business of reinventing stagnant industries.  Just look at the track record of industries that they

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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Westin Offers Widgets For Renewal In New Website to Launch T ...

Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find Renewal" that will officially launch and be announced this Tuesday.  Marc Schiller, CEO of Electric Artists and fellow blogger pointed me to the new site, one of several efforts for

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Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white.  For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat

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