The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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Fly Derrie-Air Proves Newspaper Advertising Still Works (Sor ...

A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes

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Inside Lenovo's Olympic Blogging Program

This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy

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Everywhere Mag and the Arrival of the User Generated Magazin ...

As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there.  Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about

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Lufthansa Proves Sweden Is Full of Gorgeous Blondes

Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors.  Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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What You Can Learn From Philatelic Marketing

Raise your hand if you know what philately is.  OK, major geek points for you if you got it right.  For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting.  Last weekend I was in Lima for a good friend’s wedding and

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VibeAgent, Travel Reviews and An Idea For TripCellar.com

I stay in a lot of hotels.  For personal trips, as well as business travel … there are hotels that I visit once or twice and there are hotels that I stay at often enough to recognize several members of the staff.  Though I often choose Starwood properties because of location and frequent staying points,

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Why Brand Names Matter In The Travel Industry

If I named my next kid Jeeves, would I be limiting him to a future career as a butler?  What else could someone named Jeeves do?  Most marketers understand that names matter for perception, but what impact can they have on actual performance?  The past several weeks I have had to rent a car from

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