Southwest vs. United: Why Authenticity Wins, Even In TV Adve ...

Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages encompassed in two ads done for domestic US-based airlines. Let’s start with the worst from United: What makes this ad so ineffective? First of all, the call to action to

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How Carnival Cruises Uses Marketing Inspired By Seinfeld

What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation.  Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and

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6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect,

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Why Google & Virgin America's Online Scavenger Hunt ...

Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website

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How Social Media Could Have Saved FlyClear

This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a

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Everything I Need To Know I Learned From … Advertising ...

When I arrived last night in Myrtle Beach, I didn't really know very much about this place, aside from my destination hotel where I'm staying. A mere half hour later I knew many things, including the fact that they have the World's Biggest Laser Light Show here and that selling beach homes and condo properties

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The Worst Hotel In The World

Imagine for a moment if you were the marketing director in charge of a considerably seedy backpacker hotel in Amsterdam. The property you are responsible for promoting is so spartan that they have pictures of chairs on the walls as an ironic replacement to having an actual chair in the rooms. There is no guarantee

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Why Singapore Needs A World Class Airport

Singapore Changi International is one of the best airports in the world. Despite being a tiny country, Singapore is home to one of the largest international hubs for air travel in southeast Asia, and home to one of the best airlines in the world – Singapore Airlines. Why would such a tiny country need such

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What You Can Learn From Airlines On Customer Service (Not A ...

The idea that airlines are doing something right when it comes to customer service seems laughable for anyone who has had to fly recently and endured rotten service, delays, crowds and any other indignity that has become an everyday part of the travel experience. Still, there is one area where airlines have pioneered a system

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Taj Hotel Reopens And Welcomes Travellers Home

I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As you may recall, the Taj was involved in the recent terrorist attacks and had closed for a period of time. Well, the Taj is reopening tomorrow and using outbound email

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