Yet Another Boeing Opportunity

One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing.  More than just liking his approach to the aviation industry, I think the tone and voice with which his blog is consistently authored is one of the more genuine and credible executive blogs in the marketplace today.  As

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Hilton Promotes a Better World, Starwood Promotes Better Sty ...

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site

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5 Ways Marketing Can Save the US Airline Industry

There are few other industries that have suffered as much across the board as airlines in America.  From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be.  There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding.  Yesterday’s

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Boeing Uses Blog to Counter Airbus Marketing

A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue.  It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel

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Semapedia Shows the Promise of Mobile Marketing

In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet.  Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web.  The growth of information resources online has been symbolized by

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Something Smells Good at IAD

In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare.  At IAD, and most other airports, only difference between these vendors is how many steps they are from their customer at any particular time.  Yesterday, as I waited to pick someone up, I (and most of

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Priority Club Redefines the Travel Loyalty Program

About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program.  The travel industry does not have a history of transparency, when it comes to pretty much anything.  Hotels focus on the lobby, while the back rooms, employee elevators, and other hidden areas are

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The New US Airways Missed WOM Opportunity

As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights.  America West had Pepsi and Budweiser, US Airways had Coke and Miller.  Over the past decade, both brands in

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Making Last Minute Travel Easier

The rising popularity of online travel planning has made every element of the organizing experience easier from research and coordination to deal-seeking and booking.  Over time the big online travel agencies (OTAs) like Orbitz and Expedia have even gotten better at allowing users to organize more complex itineraries including multiple destinations, hotels and rental cars

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The Future of the Online Travel Industry

The online travel industry is one of the most competitive of any that I think exist online or offline today.  In a market previously dominated by two or three players, the rise of travel aggregator sites such as Kayak and Sidestep has made travel an even greater price-driven commodity.  These aggregation sites are increasingly becoming

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