A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Word of Mouth and the Churi Wala: Marketing in India, Part I ...

Shopping in India can be a bewildering experience.  Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable.  Lajpat Nagar in Delhi is one of these types of places, full of stores

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The Plight of the Puppetmaster: Marketing in India, Part I

In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother.  Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in

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Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.  As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator

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Hyatt Offers Wake Up Calls from Christie Brinkley

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In an interesting new promotion from Hyatt for Gold and Diamond members, you can go online to www.hyattwakeup.com and schedule a personalized wake up call from a friend or family member, or choose to have a standard

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Idea Bar: Printable Micro-Region Maps

I hate unfolding maps.  That’s where this Idea Bar post starts, because unfolding maps and trying to pinpoint your location is near impossible on those huge maps available from AAA or many others.  Google Maps and Mapquest are ideal solutions for turn by turn driving directions from one place to another, but they fall far

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NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the

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United Launches Online Coalition to Win New Beijing Route

In my inbox today, I recieved a plea from United to support their "Capital to Capital" initiative lobbying the US Department of Transportation to allow them to add a new nonstop direct flight from Washington DC to Beijing, China.  The email drives travellers to a website launched on September 12th for the Capital to Capital

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IdeaBar: Travel Guides On Demand

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books

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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

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