The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Sochi-logo
Feb 24, 2014

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

Continue reading »

5 Unforgettable Things I Learned From The Office

IMG_MichaelScott_CollarBlind
May 17, 2013

Fellow fans of The Office television show are sharing a moment of sadness this morning. Last night was the series finale of the documentary-style comedy show that exposed the silly side of the workplace for nine years. For me, the show coincided almost perfectly with my move from Australia back to America and my own

Continue reading »

Iron Chef, Truffles and Surviving Clueless Criticism

IMG_IronChefAmerica
Mar 18, 2013

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial restaurant owners or lead chefs. And now you’ve made it. You have your own kitchen that you lead – and you’re recognized. Your food has made it onto the plates

Continue reading »

Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Feb 04, 2013

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

Continue reading »

How Likeability Gets People (And Hollywood Stars) To Show Up

IMG_Kimmel
Jan 25, 2013

Anyone who has ever run an event knows that getting people to show up to anything is just about the most difficult challenge that any marketer can face. Selling a product, asking for a donation, and even getting someone to share a piece of content are all easier than the relatively higher time investment involved

Continue reading »

How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

IMB-TrendCartoon
Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

Continue reading »

How the Power of Fear Helped Revolution Become a Breakout TV ...

IMB_Revolution
Nov 20, 2012

If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV show. Every year audience favourites get cancelled by unforgiving network executives making decisions on short term ratings instead of long term potential. They use existing popular shows to lead into

Continue reading »

What Madonna Knows (And NFL Refs Don’t) About Pleasing ...

IMB_MadonnaConcert
Sep 25, 2012

It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would

Continue reading »

The Best And Worst Of London 2012 Olympic Marketing Roundup

Jul 27, 2012

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics

Continue reading »

“Somebody I Used To Know” & The Co-Created ...

Jun 29, 2012

The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in the history of music. While it may not have been the first moment when videos were merged with music, it was certainly one of the most powerful. All of a

Continue reading »
Pages:1234»