Why Netflix Uses Taste Communities Instead of Demographics

Netflix finds demographics to be useless as a predictor of what people watch. They have segmented over 2000 different “taste communities” instead.

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Binge Rooms: The Ultimate Immersive TV Experience

What if you could have a binge-watching experience of your favorite shows in a set that recreates the environment of the show?

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How The Backlash Of Superfans Might Ruin Entertainment For T ...

The loudest voices are the ones most often repeated and that’s rarely a good formula for anything. Maybe what we really need is a little less outrage and a little more perspective.

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Selfie Medicine, Luxury Marketing And How To Get Paid To Wat ...

What is the secret to being less distracted? Would share a selfie with your doctor? What is the biggest trend in luxury marketing?

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Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Who should we trust? Why do millennials love perfume that barely smells? Should brands be allowed to erase their past?

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How Diverse Are US Newsrooms? Not Very …

Are newsrooms getting more diverse or not? The answer is more complicated than you might think.

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What A List Of The Most Streamed Star Trek Episodes Means

Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are a trekkie, the full list will be fascinating – but I selected this story for another reason. It’s a rare look inside the treasure trove of data Netflix has about

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How To Spot A Fake Viral Video

For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built a reputation out of debunking viral videos

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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