Influential Marketing Blog

5 Reasons All The Hype About .anything Domain Names Is Like Y2K

The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be the manager of a new top level domain (TLD) and applications are expected for everything from categories and industries like .ngo (for charities and nonprofits) or .city (for cities). In addition, of the over 2000 applications expected (despite the $185,000 application fee), more than 2/3rds will expected to be brands who are registering their own brand out of fear of cybersquatting.

This may not matter as much as many marketers and brands think it will. In fact, here are five big reasons why as of right now this is an overhyped development in technology:

1. History hasn't been kind to TLDs.

Wouldn't it be great if you were in the travel industry to be able to signify your site with a .travel domain name? Or for career sites to use .jobs?  Or museums to use .museum?  Well, all of those top level domains already exist. How often have you navigated to a site that uses any of them? New TLDs don't matter until people's behaviour starts to change for using them.

2. Any changes are years away.

The application process will be open for the next three months, and then will close. From that point, experts are predicting that it will be at least another year or two before ICANN is able to decide which of the TLDs are approved. The most obvious proof that this process will take years? There are a bunch of new consulting companies popping up as experts who can smell money to be made in the interim.

3. Categories will require a shakeout.

When tags started becoming popular to describe content online, it was seen as great news. Now you could describe content in a way that would index it automatically. The only problem is that people use different words. Some people call a retail place a shop and some call it a store. Will more people use .shop or .store?  How about .bazaar or .boutique? Until there is a single word, a TLD for a category really won't matter.

4. Google is still the kingmaker.

What most people are forgetting in all the hype is that a TLD really won't matter at all unless almight Google decides to list it in search results. So which TLDs get approved matter less than which ones Google chooses to index as part of their regular search results.

5. The web is now global.

In the early days of the web, .com (short for communications) was ok because the vast majority of sites were in English. Today the web is a different place. So TLDs that are in English may not see wide adoption globally. And different countries may use different TLDs. So the truly global TLDs like .com or .org may be few and far between ... and they may not be in English at all.

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year, the process of collecting the trends took all year.  I have a folder on my desk labelled "Trends 2012" and throughout the year I would rip out articles from magazines or printout webpages to save. Last November I started actually writing my trend presentation and finally released it on Slideshare yesterday. 

 

A few things surprised me about the trends this year. Here are a few of the most unexpected things:

1. Only 2 out of 15 trends are based on innovative technology (Trends #10 and #13). Given the prominence of technology in our lives and more and more digital tools, I expected that more of the trends for 2012 would be based entirely on technology innovation. That ended up not being the case as most of the trends focused more on either behaviours or the use of sites and technology that already exist and don't really require much innovation in order to keep growing.
2. Creativity and design are more important than ever. While it would have been too obvious to point this out as a trend on its own, many of the trends that were included in the presentation were highly dependent on encouraging more creativity and delivering great design. Measuring Life, for example, has taken off in part thanks to great product and interface designs. Pointillist Filmmaking or Social Artivism are clearly based on creativity and design. Even Retail Theater, Tagging Reality and Charitable Engagement are all trends that require creative thinking and  strong ability to use design to engage people.
3. People actively seek opportunities to participate, collaborate or experience something. Doing something together came up as a big motivator for many of the trends this year, as Social Loneliness led people to look for more opportunities to have great experiences or be part of something worthwhile. Pointillist Filmmaking, Civic Engagement 2.0 and Retail Theater are all examples where people are seeking the chance to participate in something. Charitable Engagement ChangeSourcing and Co-Curation are other trends where people offer their time and passions to collaborate together on something.

Let me know what you think about these trends with a comment here or on Facebook, or feel free to send me an email at influentialmarketing@gmail.com.  Next week I'll be starting my trend folder to gather stories for 2013 ...

If you would like to get a downloadable version of this presentation, you can find it on my Facebook page at http://www.facebook.com/rohitmarketingauthor.

What Steve Jobs Really Gave Us

A few weeks ago I was asked an interesting question about what inspires me.  As I thought about my answer, I realized that for me it isn't a person but rather an action that I find most inspirational.  The people around the world who have an idea and decide to do something about it deserve to be celebrated. Entrepreneurship itself is the thing that I find most inspirational. 

Last night as I was watching all the media coverage honoring Steve Jobs and his life, it got me thinking that perhaps his biggest impact on the world wasn't just the products that he helped create, but rather in showing the world just how much people can achieve when they are inspired. Inspiration itself can be like that - a lightning rod that takes an army of smart people and helps them create something real. To me, his power to inspire came down to three things:

1. Passion - By all reports of the people who worked with him, he lived and breathed the products that his company would work on. He would call engineers in the middle of the night, stress over a font or color choice and sometimes micromanage those small details. Still because of that passion and desire to be involved in the day to day work - not only could he make the products better, but he knew the products so well that when it came time to introduce them on stage to the world he wouldn't need to rely on bullet points prepared for him by product specialists. 
2. Purpose - With every new product release, you got the sense that Apple was focused on changing the world in some new way. The ecosystem that each of the products allowed, from new operating systems to iTunes to the billion dollar market for Apps were all poised to make a big impact on how each of us experiences the world. This was the higher purpose behind Apple, and you could see it through the products they released. 
3. Simplicity - When asked by biographers about what made Apple so powerful, one thing Steve Jobs always pointed to was the fact that Apple had always been a company which made less than 10 products. This extreme focus on simplicity carried through in his conversations with employees and how he would present products to the public. Simplicity can inspire because you strip away everything that is unimportant. What you are left with is a big idea which can move people. 

No doubt there will be countless books, articles and stories written about Steve Jobs and his impact over the coming years. For me, the biggest lesson I learned from watching and reading about Steve Jobs is the power of inspiration and how it can lead people to change the world. 

More posts about Apple on this blog:

• Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple
• The Real Secret Of Apple's Success

Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple

One of the most legendary stories about Zappo's famed culture of customer service above all else is their longstanding business practice of paying people to quit. It is a perfect example of the power of counterintuition - that offering an incentive to leave will actually help you get rid of employees who would have lacked commitment and likely developed into underperforming employees in the long term. Counterintuition is like that. It takes something that initially seems crazy and illogical and flips it into a business strategy for success.

Perhaps no other company in recent memory has been quite as good at applying counterintuition to running their business as Apple. It is simultaneously a source of frustration for their competitors and confusion for business analysts why Apple is able to do business in a way that would surely be toxic for many other brands if they were to adopt the same closed approach to ecosystem, partners and social media.

Over the last week, media has iconized Steve Jobs and his impact on Apple and even humankind. Among the daily individual tributes are stories people share from their moments of meeting Steve Jobs and how Apple under his watch has become a master brand at using counterintuition to become the exception to nearly every rule in business. I have written before about the "real secret of Apple's success" ... but this week I have been thinking about some of their most counterintuitive business practices and what we all might learn from them. Here are a few to consider:

1. Control the uncontrollable. If you had to name one thing that has helped Apple get to where they are today, it is that they control more aspects of their product development, distribution, sales, marketing, usage and service than any other technology manufacturer. They have their own stores, a locked down software platform and ecosystem, no open standards, integrated product service, and exacting brand standards for how their brand is to be mentioned in any context. They rarely offer media access into the company and are notoriously guarded about anything they allow to be shared about their products or company. Elements that many other brands would consider "uncontrollable" are meticulously micromanaged and centrally controlled by Apple. As a result, they can reduce any potential for a negative customer experience because they have more control over the entire journey.
2. Forget the low end. Apple could never be accused of acknowledging that there has been a global recession. Their products are consistently and unapologetically for the "high end" and they are widely admired for their discipline as a company in making sure they are not producing too many products or compromising on quality in any way. In one story, Nike CEO Mark Parker recalled advice Steve Jobs gave him about Nike: "Nike makes some of the best products in the world--products that you lust after, absolutely beautiful stunning products. But you also make a lot of crap. Just get rid of the crappy stuff, and focus on the good stuff." Apple has consistently done that, and charged a premium for it.
3. Use partnership as a last resort. Apple is well known for controlling their communications and dictating what their partners are (and are not) allowed to say publicly about working with Apple. More than that, Apple's first thought in most situations is how they can complete an element of their product or sales and distribution internally rather than having to partner with anyone. While some other organizations see partnership as an opportunity, Apple uses it as a last resort when they have no other options.
4. Obsess over the little things. Generally, if you ask most people in business they will describe micromanagement as a bad thing. No one wants a manager who is always looking at every little detail - yet most accounts of working with Steve Jobs describe him as the sort of leader who stresses about such trivialities as font kearning and slight shade variations of yellow. This unwavering attention to detail translates into unique well thought out products, and it offers yet another argument for why, as my fellow Ogilvy colleague Rory Sutherland suggests in his brilliant TEDx talk, every company should have a Chief Detail Officer focused on "sweating the small stuff."

 

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of - but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could watch a live stream of the band working on a new song in the studio and contribute to the brainstorming process in real time via a Twitter screen that was broadcast live to the band. Check out the recap video below:



The end result was a single called "Is There Anybody Out There?" that is available for a free download from Coke. Aside from being an amazingly creative campaign idea, this could spark more brands to consider a new form of co-creation where consumers are invited not to create content themselves, but to be the spark for professionals to create content. In a sense, this is no different than real life where artists often take their inspiration from their fans.

Though Coke's efforts have cause some to raise valid criticism about whether the campaign can be considered all that successful since the views and audience seems small by Coke standards, sometimes the most forward thinking ideas aren't the ones which go viral right away. To me, the real power of this campaign is that it imagines a world where brands can help connect people with the artists they love in a way that empowers them to contribute to what the artists are creating.

Inspiration as a form of co-creation is not just a great marketing concept, but one which offers musicians and even filmmakers a new way to engage their audience on a deeper level and also get better ideas and inspiration to make their work better.  The only downside is that it leaves a lot of people to thank from the Grammy/Oscars stage ...

What You Should Know About Google For NonProfits

This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for Nonprofits program divided the ways that Google could help into three core areas; reaching more donors, improving operations and raising awareness.

There is a great description of the program available at www.google.com/nonprofits - including answers to all the basic questions anyone interested in the program is likely to have. If you are wondering how to apply, the specific services that Google offers, what types of organizations are eligible or what the specific terms are, please do check out the site.

Once you do, here are a few observations about the most interesting aspects of this program and how your nonprofit might best take advantage of it:

1. Get the right technical support. You may be tempted to think that Google making lots of technical resources freely available means you will be able to get by with internal less technical support ... actually, the opposite is true. To get the most out of many of Google's services, you need a smart and savvy technical person who can understand how to integrate all the free tools and really leverage them. If don't have a great technical person, do everything you can to find one.
2. Prioritize creating video. Whether or not your nonprofit is actively using video right now, Google's announcement should provide you with the motivation to start immediately. Extended features on YouTube that corporate brands pay tens of thousands of dollars for will be free for nonprofits - and taking advantage will be a great way to spread your message through a medium that people are more and more likely to engage with.
3. Move fast to become a case study. While Google's announcement is new, they will be looking for success stories to feature. As a result, the quicker you can move to be part of the program, the more likely you are to get featured. This is one of those situations where being an early adopter will almost certainly pay off.
4. Start with "citizen cartography." One of the best buzzwords to emerge out of the session at Google was the idea of "citizen cartography" - a slightly sexier way of describing the act of adding geographic information and context to Google Maps or Google Earth. Whether you use some of the newer digital cameras which include GPS tagging of images or input data about the locations that your nonprofit serves, there is a way to add your data to the global archive of geo-specific information that Google has which can be an easy way to start adding your mission and content to the global collective of data.
5. Visualize your data. One of the hottest trends of the year, creating a more visualized way to share your data should be high on your list of priorities because chances are you have data that is underleveraged simply because it is hard to tell a story around it.  Google's new "Fusion Tables" service will allow you to upload your data and turn it into a visual that can help to tell a more cohesive story. Grab your best spreadsheet, upload it and start to visualize your data now.

Overall, Google's announcement is exciting news and is bound to lead to more innovations and smart tools to help nonprofits. During the session, I asked the question of whether there would be more ways for nonprofits to collaborate with one another to help each other leverage the platforms and share both success stories and failures. The short answer was that there will be.

Ultimately, focusing on that may lead to Google tackling the biggest problem in the nonprofit world today ... duplication of resources. There are dozens of organizations all fighting to raise HIV awareness. Another dozen focused on homelessness. And the list goes on and on. It is inefficient. If anyone can enable collaboration on a global scale around the key issues, it is Google. Imagine the impact that a global network of nonprofits could achieve if they were able to efficiently work together to build on one another's successes.

Enabling that kind of collaboration really could change the world.

Characters Worth Celebrating

For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music - my focus has been on technology and highlighting some of the most interesting and innovative products and people who are helping to make a cultural impact.

Sometimes, it is through big ideas - like IBM's Watson super computer that recently competed on Jeopardy ... and sometimes it is micro ideas, like a stylishly designed AM radio. Big or small, thinking about the impact of technology on culture is a lens that can be easily forgotten within the daily struggle to stay on top of all your email or come up with a pithy comment to share over Twitter.

Tonight at 11pm EST/10pm CST, the USA Network will air an hour long special featuring some of the nominees in every category who have blazed new paths in their respective disciplines. The New Media and Technology honorees are the co-founders of Foursquare, Dennis Crowley and Naveen Selvadurai. Others on the list include Emily Pilloton for Design and her nonprofit design firm Project H, and singer, songwriter, dancer, and "futuristic funkstress" Janelle Monae.

As the social media "twitterati" get ready for what many consider the biggest Interactive festival and conference of the year at South By Southwest this weekend in Austin, USA's Character Approved project offers a nice reminder that behind all the gadgets and networks there is a real impact that technology and new media can have not just on how widely you can broadcast your opinion to the online world ... but also on the culture that we are all playing a role in shaping.

7 Predictions For How Healthcare & Our World Will Evolve By 2020

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction at best, and an exercise overstretched vanity at worst. That was the lens I brought to a report that some colleagues of mine at Ogilvy CommonHealth recently shared with me called 202020 VISION, a digital-health report outlining 20 scenarios of what digitally driven healthcare might look like in 2020. The report is surprisingly brilliant.

Reading through the scenarios, it was easy to imagine a distant future where technology and healthcare finally begin to work together to create a better world of care for us all. Though we cannot share the full report here (see the bottom of this post for details on how to get the full report), this post highlights seven of the most powerful ideas from the report along with some potential implications for anyone in marketing and communications:

1. Exhaustive Behavioural Targeting Transforms Health Messaging.

In a world where nearly everything will become measurable, marketers will have exhaustive behavioural information about each of us, including our lifestyle behaviours, or how often we walk past an enabled sign will all be stored with the purpose of targeting more messages to each of us. This higher level of behavioural targeting will require regulation to prevent abuse, but it will also create the ability to create targeted offers to customers in real time that are based on that customers individual behaviour.

 

2. "Auto-Triage" Aids More Efficient Care.

In an emergency room environment, significant time is wasted trying to identify where a patient needs to go and what type of treatment they require. In 2020 this information will be handled by computers and automated based on data input into the system in the field by ambulance and emergency teams. Electronic medical records will be sent in advance of a patient, and this automated system will allow patients to be prioritized and seen more efficiently and quickly by doctors.

3. Supermarkets Become Centers For Healthcare.

Local supermarkets are already hubs for everything from groceries to pharmacies to banks to gas stations. In the imagined supermarket of the future, the food items we buy will have assigned "health points" and these points will be used to incentivize people towards healthier food choices. Combined with smart data delivered through home appliances such as connected fridges, supermarkets will be able to make real time suggestions on products to buy based on what we already have in our fridge at home.

4. Personalized Videos Bring Diseases To Life.

A big challenge for current healthcare professionals is to convey the gravity of a disease condition to patients. Unless patients feel this urgency, they don't change behaviours. By 2020, personalized video will enable healthcare professionals to equip newly diagnosed or non-compliant patients with customized videos that show patients like them dealing with similar conditions. Seeing the potential impact of not taking care of themselves through these computer generated videos will help patients make the necessary lifestyle changes, and stick to them.

5. Health Tourism Becomes Mainstream.

What is currently the realm of Hollywood stars and the wealthy will become mainstream by 2020. Health or Medical Tourism will no longer be a choice simply made based on the promise of getting cut rate medical care, but a preferable alternative because of the combination of quality of care, ability to focus on a recovery and generally more pleasant resort-like conditions at many health tourism locations that will allow patients to recover faster. Earlier detection of conditions will allow planning for this type of travel to happen much more frequently as well.

6. Gaming Connects Patients & Changes Lifestyles.

The power of gaming to transform medical care is already being explored in many different ways. The future of gaming will include the ability to create entire communities around specific disease conditions where the end goal of adherence to medication or lifestyle changes will be enabled by connecting experienced patients with the newly diagnosed in a gaming environment and allow them to support one another. Gaming will also enable the development of real skills as part of rehab programs and dexterity exercises. The reward systems built into gaming will also incentivize patients to take positive actions for their own health.

7. Communication Enabled Through The Power Of The Mind.

The terminally ill or severly handicapped struggle with the most basic of communications, yet by 2020 the growing field of brain-computer interfaces will have progressed to a level where these patients can communicate with others via their thoughts. This will enable them to significantly improve their quality of life, let the terminally ill "get their affairs in order" and otherwise transform long term patient care environments.

How To Get This Report:

If you'd like to see the full report, send an email to 202020@ogilvy.com to request a copy and mention that you read about the report on this blog. Read the official release about the 202020 VISION report on the Ogilvy site.

Disclaimer - This report was written by a team of people from Ogilvy CommonHealth, a division of Ogilvy. Though I work at Ogilvy and do often work with the CommonHealth team, I did not contribute to the creation of this report, nor do I mean to take any credit for the research and thinking behind it. My opinion of this report is based solely on reading it after its publication and being inspired by the ideas contained in it. I have not been incentivized or asked to write this review by anyone else.

A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever before. Location Based Services (LBS) like FourSquare and Gowalla are increasing their number of users who use the services to "check in" to locations like hotels and restaurants. Even the backend technology of the Internet is cooperating, as marketers have access to originating IP addresses and access points to understand where a web browser is sitting physically.

Whether this locational information is user contributed or automatically generated, the fact is that many feel 2011 will be the year that geolocation finally emerges as an opportunity that anyone in marketing won't be able to ignore. Whether you have already tried some marketing efforts in this space, or whether you are considering it in the near future - this post rounds up some of the biggest opportunities when it comes to geolocation and offers a few ideas for how you might get started.

1. Creating Geotagged Content Mashups
One of the biggest concerns with geolocation marketing is always around the privacy of consumers and the potential for brands to be seen as "cyber stalkers" for pushing messages that chase consumers around. The nice thing about geotagging, however, is that there are millions of pieces of content online right now which feature geolocation information attached to them. Images are tagged with the exact GPS coordinates of where they were taken. Video can be linked to specific dates and events based on the meta data uploaded. This is offering a great curation opportunity for brands who take this content and create interesting visualizations around it.

Example: Grey Canada's recently released "Global Mood Clock"

2. Offering Exclusive Experiences & Discounts Via Location Based Services
Foursquare and Gowalla are both actively courting businesses to advertise with them. Gowalla recently created a partnership with Disney Theme Parks and Foursquare had a highly debated large promotion with McDonald's as well as an interesting promotion in the UK with Domino's. Each were examples of these Location Based Services using their platforms to offer a layer for brands to buy into for the purpose of promoting special or exclusive offers to those customers who willingly broadcast their locations to their social networks. Moving forward, new services like SCVNGR which focus more on the gaming appeal of checking into locations are starting to offer another way for brands to reach niche audiences of LBS users.

Example: Foursquare with Domino's in the UK.



3. Serving IP-Based Location-Specific Content & Advertising
If there were an "old school" aspect to geolocation marketing, this would be it. For many years now, brands have had the ability to target people based on the location of the IP address from which they were accessing the Internet. Combined with user generated data such as users sharing their location on social networks or adding location details to their personal profiles, this is opening up opportunities for brands to share specific content and advertising messages with people based just on where they happen to be at any particular time.

4. Augmenting Live Events
This may be the most obvious yet clearly underutilized opportunity for geolocation marketing. Whether looking at a large scale sporting event in a big stadium, or a company sponsored customer conference, there are potential ways for geolocation marketing to be used at the event. This could include special offers for individuals who visit a trade show booth or promoting future events to current attendees based on the assumption that people who attend one event may be more likely to consider attending another. Add in the potential for people to connect with others in their social network who happen to be at the same event, and the benefits of encouraging people to create and share content from events to promote the event to those who are not in attendance and you begin to see the potential here.

Example: New Jersey Nets Gowalla Partnership



5. Organizing Change & Social Good
In the social realm, we have already seen the power of geolocation in revolutionary situations such as the recent events in Tunisia where citizens have used the power of geolocation to organize together to promote a shared point of view. Outside of politics, geolocation can be used to find green businesses through apps like Greenopia and also to join social movements and real events organized to promote specific causes. One service, CauseWorld, is creating an entire model based on geolocation for you to generate positive results based on socially motivated behaviours.

Example: CauseWorld



List Of Additional Useful Articles About Geolocation:

• 10 Ways Geolocation Is Changing The World -
• Geolocation Marketing For Small Businesses -
• The Rules Of Geolocation Marketing -
• The Future Of Geolocation Marketing -
• Early Proof That Geolocation Marketing Will Succeed
• The Dangers And Downside Of Geolocation

10 Infuriating Types Of Tweets You'll See About #CES This Week

Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as well as those thinking about it. If you are an active user of Twitter - you will probably be unable to avoid this barrage of 140 character updates for the next few days. To help keep you sane - or give you a guide to tweeting if you happen to be at CES, here is my list of the ten types of tweets you will see people using based on a very careful and scientific observation of Twitter for approximately 17 minutes this evening (equalling approximately 200 tweets).*

#1 - The Bait & Switch
"I spoke with [company name] and saw [product/technology name] (and tweeted about it so now I don't have to write about it)." #noteverythingisnewsworthy

#2 - The Tall Poppy
"I am at [party name]/I met [almost celebrity name] - OMG, aren't you jealous that you aren't me?" #whocaresiftheyrememberme

#3 - The Badge Beggar
"I checked in at [random location or booth], please give me a Foursquare Badge or free stuff." #iseekvalidation

#4 - The Morning Bitch
I can't believe I had to wake up at [ungodly hour] to work/attend [event name]. #needcoffee

#5 - The Promoter
"Please read/retweet my tremendously insightful blog/video/podcast from CES - [link goes here]" #ces

#6 - The Tablet/3DTV Bandwagon
"I reviewed/saw/smelled/sat next to the latest tablet/3DTV from [manufacturer] and it is life altering." #spreadthehype

#7 - The Booth Pimp
"Come to our booth and see our game changing/revolutionary/disease curing technology." #itweetformoney

#8 - The Apple Evangelizer
"Who cares about CES? Apple will tell us what to love in a few weeks at Macworld." #jobsismymessiah

#9 - The Evening Bitch
"I can't believe I worked [ungodly number of hours] today. I'm going to bed." #hopemybossreadsthis

#10 - The Porn Mention
"I saw a porn star's boobs/cleavage/short skirt. Isn't it clever they have their show at the same time as CES in Vegas?" #whathappensinvegas

If you're here or paying attention, which great tweet categories did I miss? Just a fair warning ... I will do my best to have at least one tweet from each of these categories over the rest of the week. [Kidding!]

*Note - Sadly, this post is only partially a joke (if you follow the #CES hashtag any day this week, you'll see what I mean)

BTW - Please retweet this. Only 9 more types to go!