Can Coke Start A Trend To Make Inspiration A Form Of Co-Crea ...

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could

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What You Should Know About Google For NonProfits

This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for

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Characters Worth Celebrating

For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music

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7 Predictions For How Healthcare & Our World Will Evolve ...

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction

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A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever

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10 Infuriating Types Of Tweets You'll See About #CES Th ...

Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as well as those thinking about it. If you are an active user of Twitter – you will probably be unable to avoid this barrage of 140 character updates for the

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5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative

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How Algorithms Could Finally Revolutionize Social Media Mark ...

It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest launched by the popular video rental service to improve their movie recommendation engine by a specific algorithmic percentage. The challenge was open to any and all mathematics and University teams

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What USA Network Knows About Branding That MTV Doesn't

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day,

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Twiangulate Lets You Follow Your Followers' Followers

Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with

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