SquareSpace.com Offers an Elegant Solution for "Bloggin ...

There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely.  While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites.  The main reason is because there is useful static content that corporate

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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

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A Gallery of Marketing and PR in Second Life

The virtual world has been getting a lot of coverage in the real world these days.  Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and

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Yahoo Uses Giants of Advertising to Inspire Agencies

Working in advertising today, at least partially, is about nostalgia.  Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo.  Yet the most powerful image of the golden age

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The Human Side of Search: Sharing Your Expertise Online

Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched.  Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find

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What Marketers have Forgotten about Domain Names

Ten years ago, a good domain name was the most important thing in the world.  Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline. 

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The Next Phase of Travel Marketing

I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America.  Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment.  Better yet,

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Inside The Da Vinci Code Marketing Strategy

After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today.  Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open

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Why Yahoo Tech Looks Like "CNET For Women"

Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers and site visitors.  Despite being missing from their new left primary navigation – the site has an interesting positioning in the world of tech and consumer electronics information.  Many of

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Watch an Ad Online, Win $10 Million Dollars

Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com.  The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users.  Each time you win a round, you

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