Apple Unveils New iPod Phone & iPod Nano

As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up

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Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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Are Bloggers the Historians of our Time?

This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs.  In it, he satirically notes the growing influence of bloggers and blog culture on himself and his readers: I constantly tell myself: Ignore the blog. Do your work. You are an enormous literary figure and cultural

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Geotagging, Virtual Earth, and Local Search

With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of local searches – I came across an interesting blog from Mark Law, MSN’s lead project manager for Virtual Earth.  Ok, we knew Microsoft would get in the game – and

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The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2

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Virtual Networking and a New Standard for Online Profiling

Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference.  There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance

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Joining the "RSStocracy"

Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader.  In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media.  And, like most – I use an RSS aggregator

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JavaOne Shows Emergence of Mobile Applications

I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology.  The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies.  As a marketer, the most interesting point

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