Technology & Innovation Archive

ePatient 2015: A New Research Report On The Connected Patient Of The Future

March 25, 2013 | 2 Comments

The FDA might be accidentally brilliant.

Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing on social media marketing  - this conclusion would seem even stranger.

On that day dozens of speakers (including myself) shared our ideas for how to regulate online healthcare communications.  Unfortunately, for years after those hearings the FDA moved slowly and was roundly criticized for not acting on the recommendations. Yet over time I started to realize that the most impressive impact from that day was probably never meant to be any new guidance or legislation.

Sometimes the short term outcome is less important than the  long term connections.

Those two days in DC were a moment when a long list of individuals passionate about the future of digital health all gathered in one place. I met or made a more personal connection to the work of people like ePatient Dave, Fabio Gratton, Shwen Gwee, Jonathan Richman, Dr. Daniel Palestrant, John Mack, James Allen Heywood, Joel Selzer and Marc Monseau (see the full list of speakers). And since that gathering, many of us have stayed in touch and gathered on several occasions with many others doing amazing work in this space.

Today, I’m thrilled to share that I’ll be collaborating with Fard Johnmar, another digital health pioneer who I met at those hearings to write a new ebook about the future of healthcare from the point of view of the connected patient.  Fard is a digital health marketer, founder of Enspektos, and Fellow at the prestigious Society for New Communications Research.  In addition, he also created the enmoebius online healthcare research platform which collects data on the digital healthcare landscape and patient behaviour.  Here’s some more information about the new ebook, including details on how you can get it for free …

What Is ePatient 2015 About?

If there is one goal everyone in healthcare is reaching towards – it is becoming more patient-centric.  Hospitals and providers talk about it. Pharma researchers do as well. More than ever, the patient is at the center of every discussion about the future of healthcare … even if reality hasn’t quite caught up to that amibition.

ePatient 2015 is a research based report that will bring together NEW original data with curated ethnographic research into evolving patient behaviours and innovations in healthcare.

The book will reveal a range of surprising digital health trends, including the rise of the Human Button, Empathetic Technology and CrowdCounselling.  It will also feature new data from Enspektos’ groundbreaking research initiative digihealth pulse. In addition to the research, the book will outline some of the implications these trends will have on healthcare providers, pharmaceutical companies, government and any patient or caregiver’s personal quest to understand and navigate the healthcare system of the future.

What Makes ePatient 2015 Different?

Over the past five years, there have been many books about the present and future of healthcare.  Most fit into six categories – which are outlined in the graphic below.  The singular idea behind this report is to bring these disparate categories of healthcare information together into a single cumulative report that can not only help healthcare organizations prepare to serve the connected patient of the future, but also to aid in the ongoing empowerment of patients by shining a spotlight on some of the biggest shifts to watch for in the coming 18 months as we head towards 2015.

How Can You Receive A Copy For Free?

Register for our mailing list and you’ll be the first to know when the book is published.  You’ll also receive a range of bonus benefits, including:

• Early (and FREE) access to this ebook before it is released to the world
• Exclusive commentary from Rohit and Fard on the trends and their implications for the digital health present and future
• An invitation to two invitation-only Webinar and Q&A sessions with the authors

Be the first to know – join our mailing list at www.epatient2015book.com >>

How Men Can Change The Business World For Women

March 8, 2013 | 4 Comments

About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove our personality from “professional” communication…Read More >>

Do You Have The Snowflake Mindset?

March 1, 2013 | Leave a Comment

There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The mindset works particularly when when…Read More >>

The Script Of Improv – What Is (And Isn’t) Real Time Marketing

February 26, 2013 | 4 Comments

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is completely UNscripted. It is based…Read More >>

The Alignment Gap, Concierge Marketing And The Future Of Agencies

February 18, 2013 | 8 Comments

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the only thing I knew for…Read More >>

Inside the Greatest Online Product Launch Since Gmail

February 13, 2013 | 2 Comments

Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early adopter badge of honor –…Read More >>

Best of CES 2013: 10 Brilliant Marketing Lessons

January 11, 2013 | Comments Off

Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price point was better than most other competitors, yet hardly anyone stopped at their booth. Just a few steps down was a beautifully designed booth promising “the world’s first real smart watch.” That booth was packed….Read More >>

The 2012 Influential Marketing Book Award Winners

January 1, 2013 | 6 Comments

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully through at least 30 books…Read More >>

2013 Trend – Heroic Design

December 10, 2012 | Leave a Comment

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves may come through better design,…Read More >>

2013 Trend – Hyper-Local Commerce

December 10, 2012 | 1 Comment

What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the world to identify local vendors…Read More >>