Cocktail Flavored Detergent, How Drones Affect Ownership and ...

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The US election is thankfully over, but it was hard to get past the coverage this week to find some truly interesting stories to share with you in this issue. I did include one piece about the neuromarketing lessons of the campaign this week, alongside the story of Coca-Cola’s latest brilliant bottle idea just in

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Google’s Touchscreen Whiteboard, Sweden’s Brilli ...

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I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week today. To be honest, I had a bit more freedom with these as I’m happy to share I submitted the final manuscript for my 2017 Trend Report last week and

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The Hot New Startup That Lets You Sell Your Own Data (And Ot ...

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This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained

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The Creepy Things Uber Knows About You (And Other Non-Obviou ...

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It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

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This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

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Google’s Stealth Incubator, Buzzfeed’s Secret, A ...

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My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move

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Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

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Automaker Appreciates Women, Virtual Reality Happy Meals And ...

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Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some

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Why “Strategic Pillars” Don’t Work For AT& ...

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Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

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The One CES 2015 Trend Marketers Should Care About

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If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

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