Hilton Promotes a Better World, Starwood Promotes Better Sty ...

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site

Continue reading »

Coke Has to Make Every Drop Count

Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi.  Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category.  Coke is still

Continue reading »