How Libraries Might Save Humanity’s Soul (Or At Least ...

We expect libraries to maintain an archive of humanity’s best thinking, but what if a library decided to put so-called “pulp fiction” on the shelves?

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Why Leica Thinks Brand Transformation Is Overrated

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

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Are Millennials Really Killing Harley Davidson?

Millennials are being blamed for the recent woes of casual dining restaurants and even Harley Davidson – but is that really fair?

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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Why Chief Marketing Officers Don’t Last

New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid) is required.

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How Monte Carlo Is Embracing The Future Of Luxury

Monte Carlo has a fairly sophisticated strategy to promote itself which hinges on being about more than just gambling and opulence.

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KFC’s Surprising Reason For Launching Its Own Mobile Phone

On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the

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6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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