IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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Why Chief Marketing Officers Don’t Last

New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid) is required.

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How Monte Carlo Is Embracing The Future Of Luxury

Monte Carlo has a fairly sophisticated strategy to promote itself which hinges on being about more than just gambling and opulence.

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KFC’s Surprising Reason For Launching Its Own Mobile Phone

On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the

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6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how

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Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment

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The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

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The Swiss Town That Banned Travelers Posting Photos On Socia ...

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to

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The Failure Museum, Pringles’ Flavor Clouds and Selfie ...

This week a theme that emerged in the stories was that of the many faces of failure. There is a new museum in Sweden celebrating product and cultural failures of modern times. A former Silicon Valley darling chat app called YikYak failed and lost hundreds of millions of perceived/bloated valuation. The Met Gala stuck to

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