Why Netflix Uses Taste Communities Instead of Demographics

Netflix finds demographics to be useless as a predictor of what people watch. They have segmented over 2000 different “taste communities” instead.

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Victorinox and How To Use Powerfully Ordinary Videos For Mar ...

This 12 minute journey behind the scenes into how iconic Swiss Army Knives are made is a great reminder of the power of showing your work.

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Cadbury Is The First Brand To Get Banned From Advertising To ...

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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How Libraries Might Save Humanity’s Soul (Or At Least ...

We expect libraries to maintain an archive of humanity’s best thinking, but what if a library decided to put so-called “pulp fiction” on the shelves?

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Why Leica Thinks Brand Transformation Is Overrated

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

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Are Millennials Really Killing Harley Davidson?

Millennials are being blamed for the recent woes of casual dining restaurants and even Harley Davidson – but is that really fair?

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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Why Chief Marketing Officers Don’t Last

New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid) is required.

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How Monte Carlo Is Embracing The Future Of Luxury

Monte Carlo has a fairly sophisticated strategy to promote itself which hinges on being about more than just gambling and opulence.

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