BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Chan ...

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and

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How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

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How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble

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Brand Reputation And Why All PR Actually Is Good PR (Unless ...

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking about you – it doesn’t matter what they are saying. Then there are those who are in the profession who will usually tell you the exact opposite … that PR

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Get A Free Copy Of My Newest eBook … Always Eat Left H ...

I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you why. On June 18, my newest ebook will be released and I am writing it for an audience that may not include you. Unless of course you happen to be

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Culpa Marketing: How To Win By Publicizing Screw Ups

There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just released today featuring an apology to customers for recent changes and a promise to start listening more: The ad is a marked departure from the Apple-style “we’ll tell you what

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How Dyson’s Winning Strategy Depends On Who They DON&# ...

The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an

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Why Simplicity Saved Apple, But Couldn’t Save JCPenney

Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera, Twitter, Uber, Walmart — all are examples of companies that owe their success at least in part to their ability to simplify a service or product to an extreme level.

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7 Ways Millionaire Self Help Gurus Make More Money Than Soci ...

Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their

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Aziz Ansari’s Simple 30 Second Marketing Trick

Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has

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