What I Learned From An Eccentric Norwegian Millionaire

By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate investments and well known thanks to his funding of philanthropic projects such as a $300 million sculpture park in Oslo. His wealth and noteriety has also afforded him the luxury

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Can Coke Start A Trend To Make Inspiration A Form Of Co-Crea ...

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could

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What David Ogilvy Can Teach You About Good Manners

There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use

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A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment?

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The Secret To Avoiding Information Overload (Especially At S ...

On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive show this weekend. This is not unique to that time either. Over the three days that the Interactive festival will be held, there will be hundreds of panels and discussions

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6 Marketing Lessons From A Hollywood Movie Producer

The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that film to get made. Usually that person is the producer, who could easily be described as as a cheerleader with vision. The producer is the one who needs to believe

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