Product (RED): Smart Social Marketing or Meaningless Celebri ...

In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit

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Understanding The 12 Main Sources of Blog Traffic

Something odd happened about ten days ago, and it got me thinking about hidden blog traffic.  As many of you who read this content directly on my blog might have noticed, I publish my Feedburner RSS subscriber count on the right hand sidebar of my blog.  For those of you reading this on one of

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Quantcast Offers Free Audience Data on 20 Million+ Sites

Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode.  The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition

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Umbria Provides Marketers with Blogger Lists for Sale

On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry?  While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers

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The Fourth Estate and the Indian Blogosphere: Marketing in I ...

I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR.  We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities.  As I was discussing the role of blogs with

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Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also

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Getting Global Insight on Trends from Search

Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites.  One metric in particular that almost all marketing teams pay attention to are

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Can Blogging Impact Your Bottom Line?

This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with.  Many consultants are well accustomed to selling the many "soft" benefits of blogs such as starting a dialogue with customers, demonstrating transparency and having a soapbox on which to distribute your corporate point

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Finding a New Formula of Blog Influence

In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload.  Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –

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