Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the only undefeated team in the NFL and their quarterback, Aaron Rodgers managed a near perfect rating on the scale used to rate quarterback performance. It was the ninth straight game
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This is not a blog post about the funniest ads. Or the most popular. If you're reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last
Continue reading »Most of us have several different kinds of credit cards in our wallets. I have one of each of the most popular three (Visa, Mastercard & American Express*)and tend to use them for different things. Consumers who use multiple brands is a common situation replicated across many other industries, from fashion to automotive. While people
Continue reading »Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it's a good time to try and look for some lessons from
Continue reading »There is a company called Brand Affinity Technologies (BAT) that is profiled in last month's issue of Wired magazine which is worth a look for anyone who is interested in how advertising and endorsements in particular in athletics work today, and how this could apply in the future. BAT focuses on what the article terms
Continue reading »Perhaps you've managed to catch some coverage of the Winter Olympic sport of Curling over the last two weeks during the Vancouver Games? The sport has been covered almost nonstop on CNBC here in the US and been enough of a sensation to even have an entire episode of The Simpsons (arguably America's most popular
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