The Best And Worst Of World Cup 2014 Marketing Strategy

World-Cup-Best-Worst-Marketing-2014
Jun 13, 2014

There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect that there will be lots of them flooding YouTube. So over the past few weeks I have seen everything from a freestyle champion soccer player dressing up as an old

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The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Sochi-logo
Feb 24, 2014

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers

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Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Feb 04, 2013

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

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You’re Fired, But Have A Happy New Year Anyway

IMB_NFL_FiredCoaches
Dec 31, 2012

It is the day after the final day of the NFL football regular season and all morning the sports news is filled with announcements of coaches and general managers of teams who are getting fired one by one. It’s hard to remember a time when a single day news cycle focuses so much on high

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What Madonna Knows (And NFL Refs Don’t) About Pleasing ...

IMB_MadonnaConcert
Sep 25, 2012

It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would

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The Best And Worst Of London 2012 Olympic Marketing Roundup

Jul 27, 2012

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics

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Why Sitting On The Sidelines May Be More Useful Than You Thi ...

Nov 15, 2011

Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the only undefeated team in the NFL and their quarterback, Aaron Rodgers managed a near perfect rating on the scale used to rate quarterback performance. It was the ninth straight game

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The Best And Worst Of Super Bowl Marketing Strategy 2011

Feb 07, 2011

This is not a blog post about the funniest ads. Or the most popular. If you're reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last

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VISA Chases The Myth Of Exclusivity And Fails

Oct 05, 2010

Most of us have several different kinds of credit cards in our wallets. I have one of each of the most popular three (Visa, Mastercard & American Express*)and tend to use them for different things. Consumers who use multiple brands is a common situation replicated across many other industries, from fashion to automotive. While people

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FIFA World Cup 2010 Marketing Roundup – 10 Marketing L ...

Jul 01, 2010

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it's a good time to try and look for some lessons from

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