How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days

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SMO and the Art of "Tweaking"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz Seth Godin yesterday posted about his concept of tweakers – a name he has coined for people who make things better without changing the original intent.  He has created a lens on Squidoo about it, and describes

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Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog

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Adding the 17th Rule of Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz  I have received several emails from many people over the last few days having some interesting thoughts about what the 17th rule in the SMO list might be.  Over the past few weeks, the discussion of SMO

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JupiterResearch Tries to Redefine "Social Marketing&quo ...

Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service.  The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and

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The Life of Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia.  From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up

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5 Rules of Social Media Optimization (SMO)

This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the world.  For a more updated view, read the 5 New Rules Of Social Media Optimization published by Rohit exactly 4 years after this post on 08/10/10. First Time Here?  Read

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