Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also

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The Best College Admissions Website Ever?

After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which struck me as one of the best examples I have seen of connecting with high school students in a memorable way and encouraging them to consider applying.  Contrary to the

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SMO at the SixApart Business Blogging Seminar

On Monday, November 13th I will be presenting as part of a panel of several folks at the last Business Blogging Seminar of the year hosted by SixApart.  The event should be a great introduction to blogging for those unfamiliar, as well as a practical how-to event designed to help current bloggers maximize their traffic

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Join Us At The Vox Launch Party Tonight!

As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at Bimbo’s 365 Club in San Francisco.  The event should be a fun gathering of influential folks in the social media and blogging worlds – and a great excuse to network

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Introducing the "Golden Rules of Blog Etiquette" W ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz What are the rules of the road when interacting with people in the blogosphere?  Chances are, if you are already a blogger, you have probably already worked out your own method of contacting  and interacting with other

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have

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Intel's "Living Without Boundaries" Stunt Cat ...

Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us.  The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss.  Along the way, Versu has awakened the imagination of not just loads of Second

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Vote for ChangeThis Manifesto on Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea for your vote.  I have a proposal on ChangeThis to write a manifesto about Social Media Optimization.  It is an attempt to take all the great thinking that many others

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