If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called trends, and others like them:
Problem 1: NO OBJECTIVITY – If you sell hammers, declaring 2014 the “year of hammers” isn’t just self serving, it’s probably plain wrong. Great trends should take an unbiased look across industries to describe an idea that really matters.
Problem 2: NO CREATIVITY – Trends need to do more than repeat common knowledge. For example, saying that “more people will buy tablets in 2014” is obvious—and useless. Instead, great trends should describe the world in fresh ways you haven’t heard before.
Problem 3: NO PROOF – Sharing a trend with-out specific examples is like declaring your- self a musician by simply buying a guitar. Great trends are only important when there are real life examples and stories that illustrate how it is actually happening in the world.
Problem 4: NO APPLICATION – Even when a trend seems to make sense, the place that many trend articles stop is at trend “spotting.” In contrast, great trends should be paired with real advice on how to them to impact your business.
For the past four years, I have spent a bulk of every year gathering information to curate into an annual trend report that aims to solve each of these problems by taking an unbiased creative and proven look at the trends that will matter in each year … and pair them with some real advice and action guides for how to actually use them. The first three editions of this report have been viewed and shared online more than half a million times.
Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book.
I hope you enjoy this preview of the full report – and it inspires you to download the full report which is available as an ebook for just $4.99 on Amazon right now. As a companion to the report, I have also launched a trend site that compiles all the previous editions of the report and details about several other “15 Trend” books that are now available. After reading them, if you are interested in joining my reviewer list to get early access to my 2015 Trend Report later this year, as well as several other bonus pieces of content – you can sign up for that below as well.
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday gadget. Instead, the top honor…Read More >>
If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never had much use for sophisticated math. But I have had plenty of use for the life lesson that algebra offered – of being forced to do something uninteresting simply because someone in authority told me…Read More >>
There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if you never acted on it…Read More >>
There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents measure and limit “screen time.” Given the amount of time many of us spend on social media, the feature does inspire an interesting thought … What if someone offered the same thing for social media?…Read More >>
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of it is not very good….Read More >>
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia merger this week, some critics are adding up the failures of two doomed brands while others see it as proof of Android’s projected growth. Just about every article looks at the deal through the lens…Read More >>
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut. Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different. Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman – the event brought together a…Read More >>
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years. Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepage with an automated stream of Tweets from anyone who mentioned their…Read More >>
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself. But yesterday I discovered a…Read More >>
Rohit is founder of the Influential Marketing Group and the best selling author of four marketing books. He teaches marketing at Georgetown University and speaks at events around the world on marketing trends, social media and the how to create more human brands.
Always Eat Left Handed - 15 Surprisingly Simple Secrets Of Success (NEW!)
- #1 Career Guide Best Seller - #1 Self Help Best Seller - Over 12,000 Downloaded! Learn More
15 Marketing Trends In 2013 And How Your Business Can Use Them
- #1 Marketing Research Best Seller on Amazon - Viewed over 175,000 times on Slideshare Learn More
- #1 Marketing Best Seller - Shortlisted for 800CEORead 2012 Best Marketing/Sales Book Award Learn More
Personality Not Included
- Gold Atticus Winner - Translated into 9 languages Learn More