5 Lessons From The Best Social Media Book You’ve Never ...

Steve Martin - Arrow
Aug 04, 2014

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall

Continue reading »

7 Reasons GE Is The Most Strategic Brand In Social Media

girl-from-GE-ad
Jul 17, 2014

Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in

Continue reading »

7 Useful Lessons From The Corporate Social Media Summit

e4da3b7fbbce2345d7772b0674a318d5
Jun 17, 2014

After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over. For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which

Continue reading »

5 Marketing Lessons From The Alluring #FollowMe Project

followme1
Mar 24, 2014

About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent

Continue reading »

Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

Feb 20, 2014

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

Continue reading »

4 Lessons From The Year’s Best Marketing Campaign

metrotrains-melbourne
Dec 10, 2013

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday

Continue reading »

16 Ways To Make Social Media More Effective

Algebra
Dec 05, 2013

If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never had much use for sophisticated math. But I have had plenty of use for the life lesson that algebra offered – of being forced to do something uninteresting simply because

Continue reading »

10 Social Media Marketing Ideas From Big Brands

Nov 14, 2013

There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if

Continue reading »

Finding The Cure For Social Media Jealousy: How To Limit You ...

lifeawesomeonfacebook
Oct 23, 2013

There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents measure and limit “screen time.”  Given the amount of time many of us spend on social media, the feature does inspire an interesting thought … What if someone offered the

Continue reading »

How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

demotivational-blogging
Sep 26, 2013

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

Continue reading »
Pages:1234567...23»