The Word of Blog

Imagine if online media outlets only ran advertising that they agreed with?  Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising.  As a blog owner, you have complete control over what ads you display.  Unfortunately, the most prevalent form of

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Starwood Launches a Katrina Online Relief Auction

I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27).  Taking the idea of donating your frequent flier miles to the next stage, the site features an online auction with more than 800 travel related items including a "Carolina Getaway with tickets to a pro football

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The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories. 

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Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse

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Word of Mouth Marketing is not just Buzz

Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence.  While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience.  What constitutes buzz today can often be gone tomorrow.  Movie

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BridgeBlogging for Social Awareness

The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens.  Aside from empowering individuals and growing from its small and dedicated audience

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BlogDay2005

Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude).  Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June

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360 Degree Digital Influence

Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency.  Ok, I know they’re all connected – but today I’m glad that I’m in public relations.  With the rise of blogs, and

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Contextual Advertising – The Cure for Database Poisoni ...

Whoever has the misfortune of the email address bob@bob.com definitely hates me.  If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name.  Of course, I also have my own email address set up just to register on sites

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Lessons from Dumb Spokesperson Campaigns

In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive and questionably effective spokesperson to do a range of marketing activities, satellite media tours, and limited half-day appearances.  True metrics supporting celebrity spokesperson choices are often difficult to find.  As

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