The Ogilvy HIV/Aids 25 Blog

As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide.  Based on recent reports, the disease unfortunately seems destined to remain a killer in populations around the world.  Since long before I joined Ogilvy, the firm has been working with numerous clients in this

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The Marketing of "An Inconvenient Truth"

One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling the real story of global warming and leveraging the growing popularity of Al Gore’s "resurrection" (as Wired magazine termed it) from the "former next president of the United States" –

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A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

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Support the Cancer Mosaic

Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow  LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend).  Currently, his nonprofit – The Lance Armstrong Foundation is promoting the LIVESTRONG Challenge, a call to supporters of

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Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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The Evolution of Marketing

Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from the WOMMA conference and what this means for our clients.  After the presentation, several members of our social marketing team commented that this area seemed to be nothing new.  After

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Does Advocacy Work Better Online?

In the recent issue of Wired Magazine, there is a telling story about the rise of online fundraising in light of the many tragedies the world has suffered, from hurricanes to the Tsunami.  Bottom line, far more money was raised at lower cost online.  Advocacy, of course, is about far more than raising money online. 

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The Word of Blog

Imagine if online media outlets only ran advertising that they agreed with?  Of course, this level of censorship would never be tolerated (or legal), however blogs hold a special distinction when it comes to running advertising.  As a blog owner, you have complete control over what ads you display.  Unfortunately, the most prevalent form of

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Starwood Launches a Katrina Online Relief Auction

I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27).  Taking the idea of donating your frequent flier miles to the next stage, the site features an online auction with more than 800 travel related items including a "Carolina Getaway with tickets to a pro football

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The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories. 

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