Inside The Non Profit Social Networking Survey

A few weeks ago, I received a link to "NonProfit Social Network Survey" – an effort focused on analyzing how nonprofits are using social media and networking tools to connect with their supporters and raise money. I was intrigued, but had a few additional questions for the researchers from that report. They kindly responded and

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5 Provocative Questions In Digital Advocacy From Changemaker ...

On Friday last week I had a chance to attend a "charrette-style" unconference called Changemakers put on by the University of California – Santa Barbara and their Center for Information Technology and Society. The attendees included people from the Sierra Club, MoveOn.org, Deloitte, Stanford, and thinkers like my friend and fellow Zero G buddy Doc

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Going To A Playground This Weekend? Upload and Rate It!

KaBOOM! is a nonprofit group whose sole mission is to inspire more playgrounds to be built so that kids across the country have more places to play. Using an open source model where they share publicly their expertise on building playgrounds to help local communities plan and execute a project to build a new playground

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How To Save The World's Dying Languages (And Stay " ...

Whether we realize it or not, parts of our culture are slowly disappearing. As the world becomes flatter, entire continents choose to use the same currency, and people move around the world and merge cultures – the individuality of many places is eroding. Of course, there are great benefits to the new "fusion" culture that

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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Obama Has A Drinking Problem

Got your attention? That’s the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world) about the dangers of bottled water and encourage them to switch to tap water. I have written about the campaign before as a good example of cause related marketing that

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7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

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Help Feed 1 Million Children A Day

This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day long exploration of everything from the many innovations in microfinance being led by Indian entrepreneurs to book readings by Indian authors such as Anita Jain (featured in today’s NY Times

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A Revolutionary Idea: Branding Tap Water

Here is an interesting thought for a Friday afternoon: what if tap water had a brand?  When you think about it, all any kind of bottled water is doing is selling you a brand for something that is arguably no different than what you can get for free from the tap in most industrialized countries. 

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Guest Post: What's In a Name?

By Nedra Weinreich I’m honored to have been invited to join the illustrious cast of bloggers here filling in. Congratulations to Rohit and his family on the birth of Jaiden Kumar! What a beautiful name. I’ve been thinking about names a lot lately. Many would say that names are destiny. What you are called shapes

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