Obama Has A Drinking Problem

Got your attention? That’s the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world) about the dangers of bottled water and encourage them to switch to tap water. I have written about the campaign before as a good example of cause related marketing that

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7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

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Help Feed 1 Million Children A Day

This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day long exploration of everything from the many innovations in microfinance being led by Indian entrepreneurs to book readings by Indian authors such as Anita Jain (featured in today’s NY Times

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A Revolutionary Idea: Branding Tap Water

Here is an interesting thought for a Friday afternoon: what if tap water had a brand?  When you think about it, all any kind of bottled water is doing is selling you a brand for something that is arguably no different than what you can get for free from the tap in most industrialized countries. 

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Guest Post: What's In a Name?

By Nedra Weinreich I’m honored to have been invited to join the illustrious cast of bloggers here filling in. Congratulations to Rohit and his family on the birth of Jaiden Kumar! What a beautiful name. I’ve been thinking about names a lot lately. Many would say that names are destiny. What you are called shapes

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Blog Action Day: 7 Tips on Eating Differently To Impact Clim ...

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to

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Can LitLiberation Raise $1 Million For Public Schools in 4 W ...

Tim Ferriss thinks so, and he’s bringing together an amazing list of influencers like Marc Andreessen, Drew Curtis, Tom Foremski, Matt Mullenweg, Darren Rowse, Premal Shah, Gina Trapani and lots of others to help him do it.  When I first met Tim at an event before his phenomenally successful 4 Hour Workweek came out, he

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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One Hour No Power Campaign – And Other Ways to Save Th ...

I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find them.  The latest one that’s caught my attention is the "One Hour No Power" campaign which is asking everyone today at midday in your local time to forego using all

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