5 Ways To Solve The Crisis Of Corporate Social Responsibilit ...

It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one hand, CSR programs

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100 Ideas To Save The Planet (And What They Can Teach You)

For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace – it is a gathering of organizations behind 100 innovative ideas from 50 different countries on how to save the planet. The ideas can affect everything from a

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9 Marketing Lessons From The Pink Ribbon Breast Cancer Campa ...

If you have watched any television or been inside a retail store at any point this month in the US, it would have likely been hard to miss the omnipresence of pink where it wasn’t before. From pink clothes, to laptops, to banners to shoes and gloves on your favourite NFL players, the marketing blitz

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Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contribution was a post about “7 tips on eating differently to impact climate change.”  This year

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Fighting UK Knife Crimes By Choosing Your Own Video Ending

One of the biggest social crime issues in the UK over the past several years has been the disturbing rise of knife crimes. Now a common enough ocurrence to warrant a section in one the major newspapers of the UK online, the stories of victims of knife crime are sad and disturbing, as story after

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Inside The Non Profit Social Networking Survey

A few weeks ago, I received a link to "NonProfit Social Network Survey" – an effort focused on analyzing how nonprofits are using social media and networking tools to connect with their supporters and raise money. I was intrigued, but had a few additional questions for the researchers from that report. They kindly responded and

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5 Provocative Questions In Digital Advocacy From Changemaker ...

On Friday last week I had a chance to attend a "charrette-style" unconference called Changemakers put on by the University of California – Santa Barbara and their Center for Information Technology and Society. The attendees included people from the Sierra Club, MoveOn.org, Deloitte, Stanford, and thinkers like my friend and fellow Zero G buddy Doc

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Going To A Playground This Weekend? Upload and Rate It!

KaBOOM! is a nonprofit group whose sole mission is to inspire more playgrounds to be built so that kids across the country have more places to play. Using an open source model where they share publicly their expertise on building playgrounds to help local communities plan and execute a project to build a new playground

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How To Save The World's Dying Languages (And Stay " ...

Whether we realize it or not, parts of our culture are slowly disappearing. As the world becomes flatter, entire continents choose to use the same currency, and people move around the world and merge cultures – the individuality of many places is eroding. Of course, there are great benefits to the new "fusion" culture that

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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