The Importance of Being Fearless

Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something

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How To Be A Better Entrepreneur, Friend, Parent, Marketer &a ...

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was

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Audubon Society Promotes Happy Bird Watching, Not Angry Bird ...

Imagine you're the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time has been to promote better man-bird relations — how would you respond to a internationally addictive game which has been downloaded more than 400 million times that portrays your heroes

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How To Create A CSR Program For Your Small Business

  There is a relatively fancy term and acronym given to all the work that many large organizations do to combat many types of social causes. CSR – or Corporate Social Responsibility – is an umbrella term for everything from water conservation to fighting all kinds of addiction. Increasingly for many large businesses, it is

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What You Should Know About Google For NonProfits

This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for

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Why The "Digital Death" Campaign Failed Despite Ce ...

Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to sacrifice their digital lives to try and save real ones. The campaign, cleverly called "Digital Death" was supported by posters, online ads and a well branded microsite. The premise was

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Can Jumo Solve The NonProfit World's Biggest Marketing ...

Today marks the launch of Jumo, the new long awaited social networking platform from Facebook co-Founder Chris Hughes. In a recent interview with the Huffington Post published today, Hughes described the mission of the site this way: Most every site that's out there focuses on donations. And, don't get me wrong, donating to organizations, especially

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How Political Advertising Is Killing Marketing (And How To F ...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left.                 - David Ogilvy If marketing were a person, political advertising would be its cancer. I work in marketing and have never worked on a political campaign, so despite my choice to live in Washington DC – my perspective is

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The Pink Backlash: Is There Such A Thing As Too Much Awarene ...

This weekend I watched NFL football players with pink shoes ferociously attack each other. At every break, TV ads for all kinds of brands used varying shades of pink for the same cause. On my flight yesterday, as the cabin crew on my Delta flight checked our tickets, they were adorned with pink scarves and

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Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman

Every day too many people hear the three worst words in the English language: "you have cancer." That was one of the many insights that emerged in my talk with Doug Ulman on the stage last night at BlogWorld as we talked about the fight against cancer, his personal battle as a three time cancer

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