How To Break Up With Your Bank Over Ethical Differences

In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank.

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New Survey Finds Recent MBA Grads Don’t Want To Work O ...

A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street as their top employment choice.

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Facebook Helps Make Politicians Care About You

It is a sad reality of politics just how often politicians seem to cater to the loudest of their constituents. Making noise may not be the only way for normal people to create clout anymore, thanks to Facebook’s announcement that it will allow users to easily tag their local and state politicians in a post.

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Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything

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Why America Needs Feminists (And Sweden Doesn’t)

This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and her own struggles with being a woman first in the Czech Republic, then in Sweden and finally in her adopted home of America. Touching on sexuality, power, and politics –

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IKEA’s Secret Insights, Google Explains Syria And The ...

What is the most hipster-centric product you could imagine?  The answer is just one of the six interesting stories curated for you in this week’s newsletter. Along with the ironically true tale of the invention of the “Avolatte,” you’ll read about new efforts to become more relevant and innovative from the USPS, a promising new

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Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 an ...

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these

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