4 Lessons From The Year’s Best Marketing Campaign

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Dec 10, 2013

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising industry—from the Cannes International Festival of Creativity to the Clios. The number-one award recipient this year wasn’t a tear-jerking celebrity sports ad or a preview of a hot new holiday

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What 7 Masters Of Persuasion Can Teach You About Behavioral ...

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Aug 27, 2013

This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

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Why Great Brands Don’t Have Obvious Answers

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Jul 02, 2013

What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need to be able to answer. The best ideas solve problems, right? There is a problem with this logic. Ideas that make money or change the world don’t just solve problems.

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Why Tackling Obesity NOW Is A Smart Strategy For Coke

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Jan 14, 2013

Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for people or not? The fact is, people like unhealthy products – and they get angry when anyone tries to deny them the chance to buy them. This is particularly true

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An Ingenious New Nonprofit Proves That Maybe You CAN Buy For ...

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Dec 26, 2012

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much

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2013 Trend – Heroic Design

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Dec 10, 2012

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves

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How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

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Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

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The Lost Choir on Thanksgiving

Nov 22, 2012

It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is hearing about all the great retail deals. Thanks to early store openings and a relentless marketing machine promoting all the deals – there is a growing backlash against the commercialization

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How To Save San Francisco With Puppies

Jun 17, 2012

In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often

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The Importance of Being Fearless

Jun 05, 2012

Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something

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