How Do Big Brands Answer 16 Essential Social Media Questions ...

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May 22, 2013

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top

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How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

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Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

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SEO: A Business Model Worth Copying

Feb 16, 2009

Amidst the gloom surrounding media and even online advertising, there is one category that has steadily been growing year after year and shows few signs of slowing down. Search marketing groups that offer search engine optimization (SEO) are still the darling of the interactive world (along with social media groups, of course) and in many

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Addictomatic Offers The Ultimate Ego Search

May 15, 2008

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles

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Influential Marketing Blog Featured in Wall Street Journal

Sep 25, 2007

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Hell Hath No Fury … Like A Pissed Search Engine Market ...

Aug 29, 2007

There are only two guiding principles for engaging in social media and blogging.  You don’t need to memorize a book or have years of experience.  All you need is to never forget the following two things: Never pretend to be someone you are not Never piss off a Search Engine Marketer Most people know the

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Why Everyone Hates To Love Technorati (But Does Anyway)

Aug 27, 2007

For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked.  Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20)

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Tapping Dayparting For More Than Online Ads

Aug 14, 2007

Last week I took the Metro at 7am to get to work for an early meeting.  Looking around at the crowd on the train at a time more than an hour earlier than I usually get on – two things were apparent.  First, the people looked sleepier.  And second, the crowd was clearly older on

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What If Consumers Could Generate Ads They Want To See?

Aug 13, 2007

Last week I sent myself an email to generate a Google text ad.  As any Gmail user knows, Google serves ads based on the text content of your email.  So corresponding back and forth with a good friend of mine whose wedding I will be attending in Peru next month results in several offers for

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How To Find Sites Faster Online Without Using Google

Aug 07, 2007

Google is great when you are searching for a single webpage or source of information.  Many of my searches still fit that category – so I’m a big Google user.  The problem is, more and more often I find myself searching not for a single page, but for a web site.  A lot of times

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