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Science Archive

BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an odd project for me to launch – being a marketing guy. This is the unexpected story of why and how I did it (along with my co-author Fard Johnmar), and why the book might be interesting for you whether you work in the healthcare industry or not. Here is the presentation we used at the Health 2.0 Conference today to launch the book (#health2con):

ePatient 2015 – Introduction To A Book About The Future Of Healthcare (And How YOU Can Get Ready For It) from Rohit Bhargava


One of the best reasons to quit your day job is so you can find the time to make your big ideas into reality. About two years ago, I started thinking about this book while I was still at Ogilvy and leading a lot of digital healthcare work. At that point, the idea was to focus on how doctors use social media.

As I continued thinking about the future of healthcare and watched the landscape changes happening across the world – both due to technology changes and political changes – it became clear that the story was much bigger than doctors on social networks. Something fundamental was changing in healthcare and no one was explaining it in a way that anyone could understand. The closest I ever found was Dan Roam’s amazing presentation explaining healthcare – but it was intentionally from the point of view of who pays for healthcare. I have always been more interested in how healthcare itself is changing, rather than focusing on who pays for it.

So last year, I approached one of the smartest people I know in the healthcare space – a digital health care futurist and researcher named Fard Johnmar who runs his own health innovation consultancy called Enspektos. We started talking about collaborating on a book, and began the planning for it. Starting last October we began doing the research, interviewing entrepreneurs and practitioners within healthcare and conducting original research through the digihealth pulse survey – the world’s first tracking study of digitally active epatients.

Together we analyzed the results and combined them with curated research from news reports, published studies and the efforts of startups across the health space. Eventually, we ended up with 15 trends that we felt defined what would matter for the future of healthcare, in the next 18 months and beyond. Then we aggregated them into 3 major themes described in the infographic below:

3 Themes On How Healthcare Is Changing

Innovations in computing technologies are helping to make health and medical care more efficient, safe and effective for all patients.

A philosophical and operational shift that considers the unique genetics, behaviors and medical histories of individuals instead of treating them based on inflexible or non-personalized guidelines and traditions.

A range of Web, social and mobile tools are helping patients collaborate on things like navigating the new health insurance landscape, selecting providers, assisting in their own care and providing emotional support.

15 Trends Changing Healthcare

Below are the 15 trends changing healthcare and which theme they fit into.  I didn’t include all the detail here, but you can get it from our free excerpt available right now on the website for the book.

(How Technology and Computing Are Making Healthcare More Efficient, Safe and Effective)

Trend #1 – Empathetic Interfaces
Trend #2 – Unhealthy Surveillance
Trend #3 – Predictive Psychohistory

(How Technology is Helping Health Become More Individualized and Relevant to People’s Needs)

Trend #4 – The Over-Quantified Self
Trend #5 – Medical Genealogy
Trend #6 – Augmented Nutrition
Trend #7 – Healthy Real Estate
Trend #8 – The Device Divide
Trend #9 – Multicultural Misalignment
Trend #10 – Natural Medicine
Trend #11 – MicroHealth Rewards
Trend #12 – Neuro-Influence Mapping

(How Digital Tools Are Enabling Enhanced Collaboration and Peer Support)

Trend #13 – CareHacking
Trend #14 – Accelerated Trial-Sourcing
Trend #15 – Virtual Counseling

Would you like to read more about all of these trends? You can pre-order the book, download a full excerpt and also join our reviewer program to get a FREE digital copy of the book … all from our website below. Please sign up there, and as always let me know what you think about the book!


ePatient 2015: A New Research Report On The Connected Patient Of The Future


The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing on social media marketing  - this…Read More >>

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year, the process of collecting the…Read More >>

Why Sitting On The Sidelines May Be More Useful Than You Think

Why Sitting On The Sidelines May Be More Useful Than You Think

Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the only undefeated team in the NFL and their quarterback, Aaron Rodgers managed a near perfect rating on the scale used to rate quarterback performance. It was the ninth straight game where he managed a rating…Read More >>

7 Predictions For How Healthcare & Our World Will Evolve By 2020

7 Predictions For How Healthcare & Our World Will Evolve By 2020

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction at best, and an exercise…Read More >>

Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contribution was a post about “7 tips on eating differently to impact climate change.”  This year again the topic is an…Read More >>