Manifesto For The Content Curator: The Next Big Social Media ...

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools

Continue reading »

Can Hulu Crack The Code On Social TV?

Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and The Office with their Facebook friends through a "social TV" app. With this latest effort, they are trying to popularize a concept that has been talked about among the techno-elite

Continue reading »

Savvy Aunties And Your Underappreciated Customers

Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the

Continue reading »

3 Ways To Give Away Content Online (And Still Make Money)

There was a great billboard that the agency I used to work for in Sydney several years ago had created for the launch of Virgin Mobile in Australia. At the time, the other telcos were starting to charge for every feature, so the billboard promoted Virgin’s new offering with the declaration – "Voicemail is like

Continue reading »

4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

Continue reading »

Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation

Continue reading »

7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

Continue reading »

The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

Continue reading »

The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

Continue reading »

The 4 Big Problems With Blog Metrics And How To Solve Them

Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is useful to know about my blog to make it better and attract more of an audience. I’ve got lots of metrics that I can look at today, from my Technorati

Continue reading »
Pages:«123456789...15»