Characters Worth Celebrating

For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music

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Why The Future Of Travel & Destination Marketing Is All ...

Today content curation is rapidly finding roots in the highly immersive world of travel as more people share their personal experiences as a way to influence others on not only where to stay and what to do … but also where to go in the first place.
The Bottom Line: Curation is already transforming the way that people answer the all important question of where to go, but so far innovations are coming more from technology based startups rather than destinations themselves. In the near future, we will start to see more local, state and country tourism boards as well as convention and visitor bureaus using curation to better promote their destinations to all kinds of travelers.

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How Indifferent Authors Might Kill Traditional Publishing

The eBook won’t kill publishing, but the traditional book and its indifferent author just might. There was a time when the stereotypical aspiring author with a big idea would go from publisher to publisher in search of a believing partner. Few books would make it through the editorial filter to get published, but those that

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How Entrepreneurial Journalism Will Change Our World

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free? For every

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5 Things I've Learned About Blogging After 6 Years

I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of my favorite events of the year both for the quality of the show and speakers as well as for the singular focus on blogging as a topic.  This year, I

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What USA Network Knows About Branding That MTV Doesn't

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day,

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5 Marketing Lessons From Fast Company's Influencer Proj ...

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that

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The 12 Types Of "Social Media Experts" – Whi ...

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an

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How The iPad Will Transform Mainstream Media (But NOT The We ...

If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice

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The Undiscovered Marketing Potential Of A USB Stick

My laptop doesn't have a CD-ROM drive. Like many owners of smaller notebooks, I don't see the value of having that piece built into my computer as I would rather save the space and have a lighter and smaller machine. As netbooks become more and more popular and the rumored tablet becomes a reality (either

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