Opportunities for Marketing through Podcasting

When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application.  Unfortunately, there was no way to update the software and due to many

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Joining the "RSStocracy"

Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader.  In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media.  And, like most – I use an RSS aggregator

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Content Protection, Piracy and Fair Use

A contract between Google and the University of Michigan released publicly on Friday contains no provisions for protecting the privacy of people who will eventually be able to search the school’s vast library collection over the Internet.  (Cnet Report) Here’s another hurdle in Google’s ambitious project to catalogue works from many libraries in a vast

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Do you Gmail? Why Hotmail is failing …

I have a Gmail address.  In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses.  About a year ago at this time, it was the ultimate cool factor.  A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to

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Blogs and the Marketer's Quest for Brevity

This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted.  I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy.  In fact, all the

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Videoblogging – the next big thing?

From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet.  I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population.  Blogs and podcasting are part of this trend, which

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Content Creation – More than just Blogs

Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study.  While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report

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