If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called trends, and others like them:
Problem 1: NO OBJECTIVITY – If you sell hammers, declaring 2014 the “year of hammers” isn’t just self serving, it’s probably plain wrong. Great trends should take an unbiased look across industries to describe an idea that really matters.
Problem 2: NO CREATIVITY – Trends need to do more than repeat common knowledge. For example, saying that “more people will buy tablets in 2014” is obvious—and useless. Instead, great trends should describe the world in fresh ways you haven’t heard before.
Problem 3: NO PROOF – Sharing a trend with-out specific examples is like declaring your- self a musician by simply buying a guitar. Great trends are only important when there are real life examples and stories that illustrate how it is actually happening in the world.
Problem 4: NO APPLICATION – Even when a trend seems to make sense, the place that many trend articles stop is at trend “spotting.” In contrast, great trends should be paired with real advice on how to them to impact your business.
For the past four years, I have spent a bulk of every year gathering information to curate into an annual trend report that aims to solve each of these problems by taking an unbiased creative and proven look at the trends that will matter in each year … and pair them with some real advice and action guides for how to actually use them. The first three editions of this report have been viewed and shared online more than half a million times.
Today I’m officially publishing the 4th Edition of this report – The 2014 Non-Obvious Trend Report. Embedded below is a 139 page sneak peek of the full report with many of the insights, stories and descriptions of 15 trends that will matter in the coming year. The report shares my approach to “trend curation” versus trend spotting – and brings together nearly a year’s worth of research into a single book.
I hope you enjoy this preview of the full report – and it inspires you to download the full report which is available as an ebook for just $4.99 on Amazon right now. As a companion to the report, I have also launched a trend site that compiles all the previous editions of the report and details about several other “15 Trend” books that are now available. After reading them, if you are interested in joining my reviewer list to get early access to my 2015 Trend Report later this year, as well as several other bonus pieces of content – you can sign up for that below as well.
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of it is not very good….Read More >>
The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post would be taken over by Amazon – one of the first commentary pieces to emerge was an open letter from Jeff Bezos to Amazon employees (published on The Washington Post website, of course). In it,…Read More >>
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top events all year. On June…Read More >>
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their own social credibility into a…Read More >>
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing on social media marketing - this…Read More >>
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via Powerpoint within a large organization, usually measurement is the last slide before the end. We need to transform our relationship to measurement. The problem is, marketing people are typically guilty of seeing measurement as a…Read More >>
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove our personality from “professional” communication…Read More >>
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is completely UNscripted. It is based…Read More >>
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years. Last week as I took a theme park adventure with…Read More >>
Rohit is founder of the Influential Marketing Group and the best selling author of four marketing books. He teaches marketing at Georgetown University and speaks at events around the world on marketing trends, social media and the how to create more human brands.
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