The Awesome and Terrifying Future Of Influencer Marketing

This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly

Continue reading »

LinkedIn Redesign, Whole Food’s Big Idea and Tech That ...

Whole Foods opened its 468th location this week by putting a “Produce Butcher” to chop fruits and vegetables in the store for a mere $1 per pound. The Instagram photo of the idea has already gone viral.

Continue reading »

Tokyo Toilets, the World’s Rudest Billboard and Richar ...

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may

Continue reading »

Kodak Brings Back Film, How To Be Funny On Stage, and the Pr ...

The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future, there can be a beautiful resonance that comes from looking in the other direction from time to time. Kodak brings back film, the ultimate “device like no other” from a

Continue reading »

Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti- ...

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad

Continue reading »

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

Continue reading »

How To Avoid Getting Burned Out And The Most Important Thing ...

I hope you are having a week to be thankful for and spending it with family, whether you celebrate American Thanksgiving or not! My chosen stories this week range widely, from a potentially industry changing announcement from Airbnb to the rise of a new inclusive type of fashion that caters to people with physical disabilities.

Continue reading »

How Bernie Sanders Could Replace Trump, Nike’s Big Exp ...

The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information. Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays

Continue reading »

Strange Korean Video Trends, How Fabergé Sells Luxury and I ...

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social

Continue reading »

Apple’s Slow Decline, Cancer Innovations and Immersive ...

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about

Continue reading »