Strange Korean Video Trends, How Fabergé Sells Luxury and I ...


I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me down some interesting paths as I curate this weekly email for you. You’ll see some of those emerge this week, in stories that take you inside the strange Korean social

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Apple’s Slow Decline, Cancer Innovations and Immersive ...


As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about

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Skinterface Tattoos, Future Shopping Malls & Nintendo&# ...


The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied

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The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an

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5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...


Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

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What Whole Foods New Brand Says About You (And Other Non-Obv ...


In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...


This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

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Zika Killing Billboards, Facebook’s Tip Jar And HBO ...


This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a

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Microhotels, Holographic Toys & Why CVS Walked Away Fro ...


The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came from quiet experiments like Google’s attempts at building its own

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Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why ...


Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

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