Zika Killing Billboards, Facebook’s Tip Jar And HBO ...

Insight-NextVR

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a

Continue reading »

Microhotels, Holographic Toys & Why CVS Walked Away Fro ...

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came from quiet experiments like Google’s attempts at building its own

Continue reading »

Non-Obvious Insights #7 | Fake Farms, Virtual Reality Tacos, ...

Insight-VRTacos

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done –

Continue reading »

Non-Obvious Insights #4 | Automaker Appreciates Women, Virtu ...

Insight-HappyGoggles

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some

Continue reading »

Non-Obvious Insights #2 | Deadpool Marketing Secrets, Adidas ...

Insights-Deadpool

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory.

Continue reading »

Non-Obvious Insights #1 | Grammys Get GoPros, Amazon In Reta ...

Insight-DietCokeBottle

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue

Continue reading »

How Reverse Retail Is Changing The Way We Buy

bonobos 3

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer

Continue reading »

Why “Strategic Pillars” Don’t Work For AT& ...

attmobileofficesuite-guy

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

Continue reading »

What Coke Can Teach McDonald’s About Love

6616116_G

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

Continue reading »

The One CES 2015 Trend Marketers Should Care About

CES-2015-LG-Better-TV

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

Continue reading »
Pages:1234»