Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking

If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is

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French Chef Asks To Be Stripped Of Three Michelin Stars

It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants “to be allowed to cook excellent food away from the frenzy of

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How To Spot A Fake Viral Video

For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built a reputation out of debunking viral videos

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How To Break Up With Your Bank Over Ethical Differences

In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank.

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Tinder’s Redesign Prioritizes Your Looks and Profile P ...

Tinder’s latest redesign prioritizes the images you upload. While it may seem shallow, this is not really that much different than how you might judge the dating potential of someone you see across a room.

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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How Convenience Is Transforming Dating, Fast Food, Fashion A ...

This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease carrying mosquitos to a new Amazon Echo Virtual Stylist that will judge your new outfit. There is a new portable scanner that will test the pesticides in your fruit and

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The Awesome and Terrifying Future Of Influencer Marketing

This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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