SXSW And The Power Of Nametags

I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As you would expect, emerging in DC there were tons of vendors selling every kind of souvenir imaginable. Bobble head dolls, tshirts,

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The Course I Always Wanted To Teach

Photo Credit: saikofish (Lou)Do you remember ever sitting in a class and thinking to yourself that if you were teaching, you'd do it completely differently? Most of us can probably relate to some version of this experience, though we usually don't get the chance to do it our own way. Starting this week, I'm getting

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How Social Media Will Change History

There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like “revisionist history” to account for the fact that we realize the truth

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I Am Sooo NOT Tweeting This!

Sometimes I think I live an overtweeted life. I'm on nearly every social network and I revel in the instant-on real time pleasure of knowing what people are craving or bitching about anywhere in the world at any given moment. Despite the incessant distraction of this "ambient awareness" – I'm a keen believer too that

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The Greatly Exaggerated Death Of The "Who's Who&qu ...

Are you old enough to remember the "Who's Who" list? Actually, it's not just one list but many companies that offer these sorts of lists. Usually they are billed as professional networking groups of influential people and they actively recruit new members through flattering emails and letters talking about "exclusivity" and "rare achivements." In the

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How To Cost Less Without Lowering Your Price

Do you know how much your product or service costs? Hint: it's not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a "footprint." Most people understand that an environmental footprint of a product or company isn't just about the manufacturing, but also the process of

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When Conversation Doesn't Matter

People who work in social media spend a lot of time talking about conversation. We (I include myself in this category) talk about having a dialogue with customers, about encouraging two way interactions and generally being more open with how business communicates. But does the weary business traveller finally arriving at her hotel after a

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The Real Joke About Marketing: Lack Of Integration

Yesterday I made a joke. It was April Fool's Day and in my April 1st blog post I decided to announce that I would only focus on the "right now" and devote my blog to talking about Twitter. Some people got the joke, while others loved the idea of another blog about Twitter. My point

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Refocusing On The "Now"

Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from talking about television and "traditional" media to newer social forms of media. Through it all I have tried to focus on trends happening in the marketing world with an aim

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Why I Didn't Buy An iPhone

Earlier this weekend, I sent a tweet noting that I was in the market for a new phone as I looked to upgrade my cell phone contract with AT&T and I mentioned that I was considering an iPhone. As I expected, I was immediately responded to by over a dozen folks talking about how much

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