The Alignment Gap, Concierge Marketing And The Future Of Age ...

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

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Why Your Brand Should Sit Out Valentine’s Day (And Shu ...

I’m not a Valentine’s Day hater. In fact, I love celebrating the fact that I’m married to an amazing woman. Reading all the happy posts from friends and family is a great feeling. I even don’t mind the usual marketing for flowers and jewelry or exotic vacations all day. But just because today happens to

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How Great Brands Rethink Their Expiration Dates

There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot of food in general is required by law to have these expiration dates. It is the most familiar of all deadlines that all of us experience in some way almost

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How Samsung Wins By Channeling Its Inner Seinfeld

Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a tag line as well – “the next big thing is already here.” Now the brand is back with another series of ads focused on promoting the Galaxy in a business

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The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

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2013 Trend – Degree-Free Learning

What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to finally present a tempting alternative to a traditional college education – leading to much higher quality educational content online as more thought leaders in every industry (including leading University Professors

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How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

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How Much Time Does Creativity Really Take?

What if Usain Bolt charged per hour to watch him race? It’s a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds is because of years of preparation. He has spent a lifetime training to be able to do what

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Moving On … Why I Am Leaving Ogilvy

We love legendary goodbyes. Hollywood, in particular, does a great job romanticizing that last moment before anyone walks away from anything. Jack dying in freezing water and saying goodbye to his love in Titanic. Andy playing with his toys one last time before heading off to college in Toy Story 3. Tom Cruise with his

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What Madonna Knows (And NFL Refs Don’t) About Pleasing ...

It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would

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