7 Rules for Agencies Getting into Search

I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search.  The topic raises an interesting discussion about where search engine marketing should fit.  Is it a PR activity?  An advertising program?  These are the questions that not only agencies are struggling with,

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BuzzAgent Launches 90 Day Blog Experiment

Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive."  The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author

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Sony Gives Da Vinci Code Detractors a Bullhorn

I read an interesting piece in the NY times today about a new site being launched by Sony Pictures around the upcoming release of a screen version of Dan Brown’s bestseller, The Da Vinci Code.  The book has fired up many traditional Christians and the Catholic church with it’s premise that Jesus was not resurrected,

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Does Advocacy Work Better Online?

In the recent issue of Wired Magazine, there is a telling story about the rise of online fundraising in light of the many tragedies the world has suffered, from hurricanes to the Tsunami.  Bottom line, far more money was raised at lower cost online.  Advocacy, of course, is about far more than raising money online. 

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On Making Word of Mouth and PR Work Together

Last week I read a Business Week article on The Universal Question, Fred Reichheld’s new book about how companies should ask their customers whether or not they would recommend the company to a friend – and use that as a gauge for judging customer satisfaction.  On Friday, I heard about Fred’s keynote at the WOMMA

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The New US Airways Missed WOM Opportunity

As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to make about the beverage brands that they served on their flights.  America West had Pepsi and Budweiser, US Airways had Coke and Miller.  Over the past decade, both brands in

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Are Customers Photoshopping Your Logo?

I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design for them.  It was a nearly 50 page document with details about everything from pantone colors, to reverse out instructions to where to place the trademark symbol in relation to

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Easing the Responsibility of Blogging

You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take on the responsibility a weblog brings? Because it isn’t one you should take on lightly. Writing a successful weblog is a time-consuming affair … This initial welcoming and warning is

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NY Times Admires Brand Bloggers & Consumer Evangelists

In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why our technology clients who are not aggressively pursuing a blogging strategy need to tap into this conversation.  Of course, passion can be positive or negative and being in the world

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Starwood Launches a Katrina Online Relief Auction

I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27).  Taking the idea of donating your frequent flier miles to the next stage, the site features an online auction with more than 800 travel related items including a "Carolina Getaway with tickets to a pro football

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