The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once

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Marktd and New PR Offer Digg for Marketing and PR People

Digg.com is a great resource for client research.  For all of our tech clients, it’s a useful site to keep track of the most popular news stories in the tech industry.  The site’s model of allowing users to vote for their favourite articles or blog posts and allowing the votes to dictate which appear more

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The Next Phase of Travel Marketing

I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America.  Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment.  Better yet,

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How Marketing Saved Civilization

Any author (or blogger) will tell you that titles matter.  The name is frequently what draws people in to read a post, or buy a book.  In a world of competing diversions, these titles are more important than ever.  Why the Irish Saved Civilization was a very average book released with a perfectly crafted title

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Yet Another Boeing Opportunity

One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing.  More than just liking his approach to the aviation industry, I think the tone and voice with which his blog is consistently authored is one of the more genuine and credible executive blogs in the marketplace today.  As

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Hilton Promotes a Better World, Starwood Promotes Better Sty ...

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site

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21st Century Recruiting and Jobseeking

When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs.  Like most other job seekers, I circled ads in the paper and submitted my resume.  But unlike many others at the time, I had a personal

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5 Signs Your Viral Marketing May Flop

In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion in marketing circles these days.  Is it too risky to do well?  Should companies avoid it?  Is Chevy doing the right thing by not stepping in and removing negative consumer

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Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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Boeing Uses Blog to Counter Airbus Marketing

A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue.  It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel

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