How Marketing Saved Civilization

Any author (or blogger) will tell you that titles matter.  The name is frequently what draws people in to read a post, or buy a book.  In a world of competing diversions, these titles are more important than ever.  Why the Irish Saved Civilization was a very average book released with a perfectly crafted title

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Yet Another Boeing Opportunity

One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing.  More than just liking his approach to the aviation industry, I think the tone and voice with which his blog is consistently authored is one of the more genuine and credible executive blogs in the marketplace today.  As

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Hilton Promotes a Better World, Starwood Promotes Better Sty ...

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site

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21st Century Recruiting and Jobseeking

When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs.  Like most other job seekers, I circled ads in the paper and submitted my resume.  But unlike many others at the time, I had a personal

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5 Signs Your Viral Marketing May Flop

In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion in marketing circles these days.  Is it too risky to do well?  Should companies avoid it?  Is Chevy doing the right thing by not stepping in and removing negative consumer

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Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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Boeing Uses Blog to Counter Airbus Marketing

A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue.  It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel

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7 Tips on Pitching Bloggers

This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release .  The intention of these tips is to

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Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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New Blogfeeds Launched: Public Relations, Advertising, Pharm ...

Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis.  This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: http://blogfeeds.ogilvypr.com/publicrelations Advertising: http://blogfeeds.ogilvypr.com/advertising Pharmaceutical: http://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: http://blogfeeds.ogilvypr.com/ogilvy

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