Spamments and Spamversations: How Do You Stay Out of Unwante ...

There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications.  On a day where he had more than 300 of these, he finally decided he had

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The Future of PR Means Dumping The Inferiority Complex

Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations.  It was hosted as part of the Online Market World conference, and a relatively small and concentrated event.  Despite the small size, the lineup of speakers was surprisingly good, and included folks like

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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The Ogilvy Blogger Outreach Code of Ethics (Beta Version)

One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products.  Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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Intel Launches Chinese Language Technology Blog

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already.  Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the

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Corporate Bloggers and the Rise of the Accidental Spokespers ...

In the world of public relations, a spokesperson can sometimes seem like the most important element of any campaign.  Though I don’t quite understand some of my colleagues necessity to always propose a celebrity in this spokesperson role, I do understand the very real need to establish credibility and a spokesperson can be a great

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Top 7 Marketing Trends for 2007

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Quantcast Offers Free Audience Data on 20 Million+ Sites

Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode.  The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition

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