Speaking To A Room Full Of Speakers at BlogPotomac

Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that

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Why Sprint's New Campaign Wins Only 50% Of Their Battle

As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US.

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Marketing In The Age Of Disposable Email

Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com. That also happens to be the email address that I

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The New Truth of "Circular Public Relations"

Everyone you talk to in the public relations industry knows that the field is evolving.  The most often cited proof people point to is the fact that consumers have more power to share opinions with one another and the idea that "media" is shifting to include content created by regular people.  If you do happen

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Inside the 5 Badges of the Conference Caste System

At every conference or tradeshow, you get a badge.  I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name.  I recently had a conversation with some colleagues about the importance of being a speaker at an event.  Often, the most important

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The PR Revolution Amazon's Kindle May Be Bringing

Do you have a Kindle yet?  All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may just be Amazon’s new digital content reader called the Kindle (which sold out within 5.5 hours upon first release a few weeks ago).  The device may not have an Apple-esque

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Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon

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Guest Post: The Added Value of Social Networks in Pitching

By Lee Odden Several times a day a pitch comes in via email, Facebook message or other means (Twitter) announcing an event, a new venture, to review some new sort of software or "in case you are interested and would like to speak to one of our executives about this exciting news…" ugh.  Some are

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Guest Post: The Art & Science of Story

By Kevin DuganStory telling has made me a better communicator. It’s even driven my latest impulse purchase. Even the discovery of the Romulus and Remus Grotto provides a timely example of the power of story. Rome was founded by Romulus. He, along with his twin brother Remus, was nursed by a wolf (Oy, Freud would

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Spamments and Spamversations: How Do You Stay Out of Unwante ...

There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications.  On a day where he had more than 300 of these, he finally decided he had

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