How To Be A Better Entrepreneur, Friend, Parent, Marketer &a ...

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was

Continue reading »

The 5 Ways Media Will Cover The Facebook IPO & Why We Re ...

The big news all day today is going to be the Facebook IPO – and of course you would expect the media to care. UPDATE: Here is my interview with CBS News about the Facebook IPO … Lots of "virtual" money is going to be changing hands, there will be nonstop media coverage throughout the

Continue reading »

Yahoo's CEO And The Modern Believability Crisis

I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who

Continue reading »

How MindValley Is Building the Next TED (Only More Useful)

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology … just the kind of thing you would expect to come out of a TED event. As I write this, the video (and its big finish where

Continue reading »

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year,

Continue reading »

5 Tips For Getting More Press Coverage

One question that many small business owners often wonder is how to get more media attention for their small business. Just because you are a modest sized business, though, doesn’t mean that you should only aim for small localized coverage.  There is nothing wrong with branching out beyond your immediate market and aiming bigger as

Continue reading »

How Oprah Became Oprah (And What It Should Teach You About M ...

In 1986, there were certain rules of television that pretty much everyone followed. You expected news anchors to be buttoned up and serious when presenting the evening news. Television programs (as they often still do) presented a distorted view of reality that only slightly resembled real life, but still allowed you to escape into other

Continue reading »

A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment?

Continue reading »

How Entrepreneurial Journalism Will Change Our World

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free? For every

Continue reading »

9 Fatal Flaws of Doing PR With Social Media: Exclusive Webin ...

When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted blog and a Twitter account with a couple thousand followers seems ready to self-describe themselves as "social media guru" (which I feel like I should find offensive both as a

Continue reading »