The Alignment Gap, Concierge Marketing And The Future Of Age ...

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

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Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

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The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

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How The NRA Just Used The 3 Biggest PR Crisis Response Trick ...

When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies

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How To Miss A Huge Social Media Opportunity

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and

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12 Powerful Ideas On Creativity & Business From The PSF ...

Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when

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7 Useful Tips From Real B2B Brands On Using Social Media To ...

When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This logic makes sense. In most cases it works. But it has been

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LinkedIn Turns To Curation To Solve The Web’s Biggest ...

Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging feature too) and the assumption is that they will share mostly business-related thoughts. Some

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What Madonna Knows (And NFL Refs Don’t) About Pleasing ...

It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the Seattle Seahawks, a ball was simultaneously caught by two guys. As they struggled for it in the end zone, the Green Bay player appeared to have it – which would

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The 8 Year Website Redesign

If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all are constantly dreaming about redesigning our sites. Almost from the day we launch, we can’t help thinking about all the things we would like to add to our sites and

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