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The 2014 Non-Obvious Trend Report

$ 14.99 $ 9.99


The 2014 Non-Obvious Trend Report

$ 14.99 $ 9.99

The 2014 Non-Obvious Trend Report: 15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything 

by Rohit Bhargava

This latest edition features trends in five categories: Culture + Consumer Behaviour, Marketing + Social Media, Economics + Entrepreneurship, Technology + Design and Media + Education.  Some of the early trends generating buzz include “Desperate Detox” (consumers hungry to escape the ever present technology around them) and “Curated Sensationalism” (describing the increasing use of headlines about stories that promise to “restore your faith in humanity”).

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The Fourth Edition of one of the most popular and best selling trend series in business & marketing!

For the past four years, best selling author, TEDx speaker, Georgetown University Professor and longtime branding consultant Rohit has curated an annual list of 15 trends changing business. His reports have been viewed and shared more than half a million times online – and last year’s edition was the #1 most downloaded Marketing Research book on Amazon for 8 weeks straight. 

This 2014 Report goes one step further, by breaking down trends in five categories – Culture + Consumer Behaviour, Marketing + Social Media, Economics + Entrepreneurship, Technology + Design, and Media + Education. At a time when meaningless predictions such as “2014 will be the year of mobile” are often shared by so called gurus – this Non-Obvious Trend Report goes beyond the cliche predictions you’ve already heard, uses more than 50 real life stories and pairs each trend with an ACTION GUIDE designed to offer readers 3 ways to use each trend in their own businesses and careers.

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