Cadbury Is The First Brand To Get Banned From Advertising To ...

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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How Hot Dog Water Became The Hottest New Health Drink In Ame ...

Is your body in a state of “electrolyte imbalance”? If so, this ingenious new product might offer the perfect solution … for only $38 a bottle.

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Customers Are Not Always Right (And Sometimes Don’t De ...

We used to believe the customer was always right, but in a world where customers are behaving worse than ever, is this really still true?

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

What happens when legacy brands try and stay relevant? Sometimes it works and feels strategic, and other times it seems desperate and fails.

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StockX Takes On Ebay (And Wins), Predictive Banking And A Su ...

Can a reality show convince you to commit murder? What is predictive banking? How is StockX beating eBay?

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7 Exciting Trends To Watch From CES 2018

In the first years of publishing my annual trend report, I used to wait until early in the year just so I could go to CES and incorporate some of the ideas and products from the show into my research. With the accelerated schedule of getting the report out by December, I end up forecasting

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Flavor Changing Skittles And Other Fun Halloween Stories

Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays” bag which features candies that do not taste like their colors, which is sure to frustrate some die-hard Skittles consumers. Last week I featured Snickers hunger bars and this week I came

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Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 ...

In a league often defined by greed with unscrupulous owners, it may come as a surprise that there are some who do care about more than the bottom line.

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