Why Most Trends Don’t Matter (And 15 New 2014 Trends T ...

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months presented as big insights for the coming year. There are only a few problems with these so called

Continue reading »

The 300 Year Old Female Entrepreneur Story You’ve Neve ...

kikkoman-makehasteslowly

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand you probably forgot you have in your kitchen right now. Kikkoman is the #1 best selling soy sauce brand worldwide, in a category filled with syrupy competitors that can rarely

Continue reading »

How LinkedIn, YouTube & Others Could Finally Cure Stupi ...

demotivational-blogging

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad, useless or otherwise idiotic content. It is common knowledge that content creation online is exploding and that much of

Continue reading »

3 Ways Dumb Phones Might Save Nokia

nokia-515

Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia merger this week, some critics are adding up the failures of two doomed brands while others see it as proof of Android’s projected growth. Just about every article looks at

Continue reading »

What 7 Masters Of Persuasion Can Teach You About Behavioral ...

behaviorcon-logo

This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut.  Before the September craziness of business events and corporate summits … Behaviorcon was intentionally different.  Created by best selling author Ramit Sethi and marketing and branding advisor Michael Fishman –

Continue reading »

How To Position A Product Like Don Draper

Don-Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble

Continue reading »

What An 80s Cult Hit Can Teach You About Curation …

IMB_Curation_vimeo2

In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets. It’s a tale of fantasy, but

Continue reading »

How Do Big Brands Answer 16 Essential Social Media Questions ...

IMG-Corporate-Social-Media-Summit

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top

Continue reading »

7 Ways Millionaire Self Help Gurus Make More Money Than Soci ...

IMG_CoachingSpeakerAssociation

Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their

Continue reading »

BullScanner – A New Product To Prevent BS In Business

IMB_BullScanner-Product

For years I have given students in my classes at Georgetown one basic rule for writing assignments: there is no minimum word count. Why? Because the more words you use, the more likely it is that many of them will be meaningless corporate-speak. Today I’m excited to share that I’m part of the team behind

Continue reading »
Pages:123»