Why Being REAL Matters More Than Being Perfect

traderjoesfearlessflyer
Feb 21, 2013

Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me about him. It’s the sort of thing kids always ask. Is this real, or isn’t it? Wondering whether or not something is real is a common occurrence  In fact, it’s a

Continue reading »

Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Feb 04, 2013

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

Continue reading »

How To Spot A Trend: 7 Social Media Trends That Matter In 20 ...

IMB-TrendCartoon
Nov 28, 2012

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then

Continue reading »

What I Learned From An Eccentric Norwegian Millionaire

May 11, 2011

By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate investments and well known thanks to his funding of philanthropic projects such as a $300 million sculpture park in Oslo. His wealth and noteriety has also afforded him the luxury

Continue reading »

The Personality Project: Women of Personality

Apr 15, 2009

There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but

Continue reading »

The Making Of Personality Not Included

Nov 21, 2008

I recently release two things that I have never before put online and wanted to share them with all of you who read my blog on this Friday post.  The first is a presentation on Slideshare that takes you inside the story of how I sold and wrote my book in a visual presentation inspired

Continue reading »

9 Book Metrics To Replace What The Publishing Industry Doesn ...

Aug 04, 2008

One of the frustrating things about writing a book is that the "metrics" you get back from the publishing industry are less than complete. As an internet marketer, I’m used to getting a certain level of detail with reporting and when you write and publish a book you need to quickly get used to the

Continue reading »

Introducing the Nametag 2.0 …

Jul 15, 2008

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to

Continue reading »

The Frogpond Campaign & Another Bonus PNI Excerpt

Jun 15, 2008

Early last week, I launched an interesting new campaign to promote Personality Not Included on the BzzAgent network through an area called the Frogpond.  The Frogpond is a service offered by BzzAent where brands can submit some sort of online experience for BzzAgents to visit and evaluate.  Unlike full BzzAgent campaigns, these campaigns are typically

Continue reading »

PNI Goes On A BeachWalk With Rox

Jun 05, 2008

I first met Roxanne Darling at a great show for video bloggers called Vloggercon more than two years ago, and since then I’ve been following the rise in popularity of her video blog, BeachWalks with Rox. The show, shot daily from the beach at her home in Hawaii is the perfect reminder to stressed out

Continue reading »
Pages:12»