8 Unique Reasons People Like Twitter (And Why Microblogging ...

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has the time to send these incessant "tweets" all day long?  As it turns out, lots of smart folks with respectable jobs, but that’s besides the point.  Driven by Mark Simon’s

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Add Your Votes To The New SxSW Panel Picker

For those who follow this blog, you know that I attend and speak at a lot of events.  Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers.  This past year, one that stood out was the annual South by Southwest Festival that

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New York's Papaya Branding Problem

If I gave you two words, papaya and new york (ok, three words), what would you think of?  If you are American, chances are these odd combination of words would conjure up images of hot dogs known as "papaya dogs," which are as iconic as you can get about American pop fast food culture.  The

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Branding the Subcontinent: India's Inspiring 60th Anniv ...

Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it means for the country.  It will come as no surprise for admirers of the Bollywood film industry that India’s culture is one driven by film and music.  The blockbuster Bollywood

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6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range

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Inside the Art of Brand Personality: A Preview of Ad-Tech Pa ...

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to

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Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

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The Death of the Invisible Agency

There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers.  Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background.  Since then, you have

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How to Create a Microbrand Like GapingVoid

It might sometimes seem like everything is going micro.  With microlending, loans are getting smaller.  With online video, entertainment is getting shorter.  Technology devices are, of course, getting smaller. Micro is hot.  So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing:

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5 Brilliant Marketing Ideas from SxSW

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline.  Everywhere you look there are signs posted telling you what tag

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