Be Part Of The Personality Not Included Book Launch On March ...

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in

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Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon

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Guest Post: Virgin America safety video is worth watching

Congrats to Rohit on the new addition here’s my humble addition to his guest post collection. This is a cross posting from experiencecurve so I apologize if you have already seen it. The key thing that I think is highlighted here is how much of a difference you can make to a customers experience by

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The Best Marketing Book You've Never Read

One day I am going to write a screenplay.  I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day.  But this blog is most definitely about marketing and not screenwriting.  So why bring up

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Behind the Pages Of My Upcoming Book: Personality Not Includ ...

UPDATE: The book is out! See www.personalitynotincluded.com for details on the book. Since announcing some time ago that I will be writing my first marketing book, I haven’t spoken much on this blog about it.  I have, however, adjusted my working schedule and relied on the patience and flexibility of my teammates at Ogilvy to

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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8 Unique Reasons People Like Twitter (And Why Microblogging ...

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has the time to send these incessant "tweets" all day long?  As it turns out, lots of smart folks with respectable jobs, but that’s besides the point.  Driven by Mark Simon’s

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Add Your Votes To The New SxSW Panel Picker

For those who follow this blog, you know that I attend and speak at a lot of events.  Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers.  This past year, one that stood out was the annual South by Southwest Festival that

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New York's Papaya Branding Problem

If I gave you two words, papaya and new york (ok, three words), what would you think of?  If you are American, chances are these odd combination of words would conjure up images of hot dogs known as "papaya dogs," which are as iconic as you can get about American pop fast food culture.  The

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Branding the Subcontinent: India's Inspiring 60th Anniv ...

Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it means for the country.  It will come as no surprise for admirers of the Bollywood film industry that India’s culture is one driven by film and music.  The blockbuster Bollywood

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