The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

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Introducing the Nametag 2.0 …

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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Speaking To A Room Full Of Speakers at BlogPotomac

Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that

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Innocent Drinks Introduces Their First "Annual Grown Up ...

One of my favourite examples of a brand with personality is Innocent Drinks, the smoothie maker from the UK that has built their business out of doing things a bit differently. From their annual charity drive called The Big Knit where they support Seniors knitting little hats for their smoothies (to be sold supporting a

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Be Part Of The Personality Not Included Book Launch On March ...

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in

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Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon

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Guest Post: Virgin America safety video is worth watching

Congrats to Rohit on the new addition here’s my humble addition to his guest post collection. This is a cross posting from experiencecurve so I apologize if you have already seen it. The key thing that I think is highlighted here is how much of a difference you can make to a customers experience by

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The Best Marketing Book You've Never Read

One day I am going to write a screenplay.  I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day.  But this blog is most definitely about marketing and not screenwriting.  So why bring up

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Behind the Pages Of My Upcoming Book: Personality Not Includ ...

UPDATE: The book is out! See www.personalitynotincluded.com for details on the book. Since announcing some time ago that I will be writing my first marketing book, I haven’t spoken much on this blog about it.  I have, however, adjusted my working schedule and relied on the patience and flexibility of my teammates at Ogilvy to

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