The Personality Project: Women of Personality

There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but

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6 Ways Ford Is Finding Its Own Voice

Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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Saving the Personality Project: How I Avoided Killing My Blo ...

About six months ago, I launched an ambitious idea related to the release of Personality Not Included called The Personality Project. My idea was to collect 100 of the most visionary minds in marketing, art and business and invite them all to contribute a single blog post to a collaborative group blog. I launched the

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A Video Introduction To Personality Not Included

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a "Business Book Brief" that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site.

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Dancing With The Stars: Personality Marketing In Disguise?

I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting dumber every moment that I am around a reality TV show that happens to be on. So you can imagine my chagrin at being forced to watch part of Dancing

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A Law Firm With Personality?

In this month’s Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is making waves in the legal industry for being less formal and actually having a personality. Unlike other firms, they focus only on business litigation, take some cases on contingency, and

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

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Introducing the Nametag 2.0 …

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to

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