Saving the Personality Project: How I Avoided Killing My Blo ...

About six months ago, I launched an ambitious idea related to the release of Personality Not Included called The Personality Project. My idea was to collect 100 of the most visionary minds in marketing, art and business and invite them all to contribute a single blog post to a collaborative group blog. I launched the

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A Video Introduction To Personality Not Included

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a "Business Book Brief" that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site.

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Dancing With The Stars: Personality Marketing In Disguise?

I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting dumber every moment that I am around a reality TV show that happens to be on. So you can imagine my chagrin at being forced to watch part of Dancing

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A Law Firm With Personality?

In this month’s Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is making waves in the legal industry for being less formal and actually having a personality. Unlike other firms, they focus only on business litigation, take some cases on contingency, and

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

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Introducing the Nametag 2.0 …

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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Speaking To A Room Full Of Speakers at BlogPotomac

Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC area today). The majority of people in the room had top blogs, spoke at events frequently, and several had authored their own books. Added to that was the fact that

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Innocent Drinks Introduces Their First "Annual Grown Up ...

One of my favourite examples of a brand with personality is Innocent Drinks, the smoothie maker from the UK that has built their business out of doing things a bit differently. From their annual charity drive called The Big Knit where they support Seniors knitting little hats for their smoothies (to be sold supporting a

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