5 Brilliant Marketing Ideas from SxSW

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline.  Everywhere you look there are signs posted telling you what tag

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Introducing The Best Panel at Ad-Tech San Francisco

I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is going to be one of the best panel lineups of the upcoming ad-Tech event in San Francisco at the Moscone Center from April 24 to 26th.  The panel, which I

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The Human Side of Search: Presentation from Search Insider S ...

Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF): UPDATE – The MP3 version of this presentation is now live. The concepts outlined in this presentation are also further explored in three previous

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The Human Side of Search: Sharing Your Expertise Online

Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched.  Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find

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