How I Spent Over $30,000 To Relaunch My Brand

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I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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How Cat Videos Are Killing Your Credibility

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Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I

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How To Get Better At Networking: 7 Questions With Porter Gal ...

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Recently I had the chance to sit down with Porter Gale and pick her brain about some smart tips that can help anyone get better at networking.  Her new book Your Network Is Your Net Worth features a cover quote from Sir Richard Branson.  As if that weren’t impressive enough, she is the former CMO

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How To Earn Respect … By Giving Up

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Today was a big day for the Netherlands. Back in January, the Dutch Queen Beatrix decided to abdicate her throne to pave the way for the next generation of loyalty to take over. Today was her final day as queen, as her son Willem-Alexander became the new King and youngest monarch in Europe. As it

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Aziz Ansari’s Simple 30 Second Marketing Trick

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Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has

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One Common Mistake That Can Ruin Any Conversation

There are two kinds of coaches in sports. There are coaches who create a playbook before a game and follow it – and there are coaches who make their playbook for a game based on watching the game and making adjustments based on what is happening. Guess which kind of coach usually leads more successful

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How Men Can Change The Business World For Women

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About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove

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How The Oscars Remind Us To Fix Our Dysfunctional Relationsh ...

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Daniel Radcliffe never auditioned to become Harry Potter. At least, not at first. Instead, it was a fateful moment during intermission at a theater show in London where Producer David Heyman spotted Radcliffe sitting in the audience and asked his father about letting Radcliffe join auditions. Of course, he did – and was eventually chosen.

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The Alignment Gap, Concierge Marketing And The Future Of Age ...

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Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the

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Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

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